MarTech Reporting Functions: Extracting Value from Data

MarTech Reporting Functions

From Insight to Strategic and Operational Excellence

The data efficacy debate is over; businesses recognize the vast well of knowledge it offers to improve a wide variety of functions. Yet such outcomes are not always realized. The good news is that with rapid advances in technology and education about how to best use the data, business leaders are better equipped to achieve them.

Here we touch on the role that reporting plays in extracting value from data. We’ve provided a brief overview of how reporting can unlock the secrets to better operations management and strategic decision-making in marketing, communications and sales functions.

Transparency to Strengthen Operations Management

Reporting operates as a mechanism of data delivery from which users gain insight into a variety of activities. Data can get as granular as:

  • Costs related to printing, postage and shipping
  • Locations/regions that are ordering the most materials
  • Progress – or lack thereof – of active orders
  • Campaign milestones such as dates for approvals, final printing and in-home
  • Shipment logistics, e.g., how many boxes are used, how many different locations do materials ship from

Whether it is the micro details provided by complete data output, or reporting dashboards serving up a macro view, professionals are enabled to make data-based decisions. Leaders will have better insight for cost-savings opportunities, such as vendor consolidation and inventory reduction – and can set achievable timelines and realistic project goals.

Performance Insight to Make Smarter Business Decisions

Reporting features not only provide immediate power to make operational improvements, they build a rock-solid foundation to move forward with sound decision-making.

For example, the marketing resource management system for a national pharmaceutical chain has built-in reporting capabilities that give administrators real-time visibility as to promotional pieces being ordered by specific stores. The company can track digital and printed orders – as well as campaign performance.

With this insight, managers can:

  • Identify trends regarding which items are in high demand – and those that are not
  • Discontinue underperforming campaigns
  • Continually improve the effectiveness and relevance of materials
  • Increase awareness of new items in the system
  • Perform a comparative analysis across stores and compare data to each to determine best practices for management processes

By using data to identify trends and evaluate needs, high-level managers can proceed with confidence.

The bottom line? Data alone cannot improve a business. By harnessing and transforming it into organized, intelligible outputs, businesses are positioned to unleash the full power of all that data.

Data-driven Technology Solutions

For 25 years, Strata Company, a Greater Philadelphia area marketing, communications and technology firm, has collaborated with clients to develop solutions that help take their business to new heights. We help them realize the full value of their data via cloud-based tools customized to their business goals and objectives. Through our applications they realize efficiency gains, reduce costs, improve the customer experience, and gain competitive advantage.

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