MarTech 2020: 5 Rules for Managing Your Technology and Strategy: Part 6

Rule 5: Pick Tools That Enable Your Strategy – Not the Other Way Around

Welcome back to the final rule to our MarTech Series. Rule 5 highlights several tools that can help enable your strategy – including a few of Strata’s own solutions. Throughout this series we’ve looked at some tips and tricks that any marketing department can implement and we hope that you’ve taken away something that will positively impact your team.  

Integrating your marketing technology stack is key to building an efficient and effective marketing department. These tools should allow you to communicate consistently with customers across every channel and brand experience, and they should easily enable a small team to manage (and master) your marketing resources and customer communications.

If that sounds like a challenge for your marketing department, and not one they were hired to solve, we have the ideal solution for your business: At Strata, we develop easy-to-use, integrated marcom tech solutions to help clients streamline processes and content, overcome operational challenges, and take control of their brand.

MarCom On Demand

MarCom On Demand is a highly customizable and easy-to-implement marketing resource management tool that allows any organization to centrally manage brand resources and marketing workflows through one portal. That includes comprehensive asset management, process automation, content customization, and an intuitive architecture that allows you to bypass some of the headaches of MarTech stack management and put more time into building a winning marketing strategy.

Corspon

MarCom On Demand is a highly customizable and easy-to-implement marketing resource management tool that allows any organization to centrally manage brand resources and marketing workflows through one portal. That includes comprehensive asset management, process automation, content customization, and an intuitive architecture that allows you to bypass some of the headaches of MarTech stack management and put more time into building a winning marketing strategy.

Custom Portals

When your challenges are specialized and unique, an off-the-shelf tool just won’t cut it. In these cases, we work closely with our clients, taking the time to fully understand their challenges, goals and needs, then craft a solution that’s custom-built from the ground up to suit their business—and help them increase ROI.

Methodology

These results are based on responses from an online survey of 262 marketers, conducted in March 2020. Of the respondents to this year’s survey, 38% described their companies’ activities as B2B, 20% as B2C and 41% as Both (Figure 9). Respondents reported annual revenue as follows: greater than $100 million (11%); $51 to $100 million (6%); $25 to $50 million (3%); $10 to $25 million (10%); $1 million to $10 million (27%); and less than $1 million (42%) (Figure 10).

We hope you’ve found this series insightful and impactful, and that it’ll help you make future MarTech decisions but if you need a series refresher, click here to read the full report. And, as always, if you’re ready to see how we can help you strategize your MarTech stack, contact us today.

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