Print On Demand Systems and Variable Printing Software
Printing fulfillment at many companies – particularly large or growing organizations – can be prone to several issues:
- Delays to market
- Quality control
By implementing technology solutions to drive print processes, businesses realize significant cost savings, faster time to market and improved personalization. Higher-quality finished products are an additional benefit.
So how exactly do tech-driven printing approaches such as print-on-demand portals and variable printing software promote cost savings, quality and efficiency? Here’s the “fine print.”
Placing Print Orders in the Digital Age: Print as Ecommerce
A web2print system for print supply and distribution gives users all the ease of online shopping:
- User-friendly Print Fulfillment
Web-based portals store print jobs digitally. Users can easily search for and select the collateral needed, and customize according to approved modifications. The portal serves as an online catalog where users can “shop” for what they need in minutes rather than spend hours searching through multiple archives and folders to locate assets. A print-on-demand portal stores all job details: quantities, pricing, vendors, turnaround times, specs, logistics, etc.
- Reduced Obsolescence and Tighter Inventory Control
The “ecommerce” approach provides back-end benefits as well in terms of tracking print orders and reporting on usage. On-demand printing eliminates the need for mass-quantity print runs, thus decreasing storage needs and wasted spend on obsolete materials. (This also prevents potential customers from receiving collateral that’s no longer relevant, which happens more frequently than you’d think.)
- Centralized Approach to Procurement
A web-based print management system cuts down on the number of vendors a company needs to manage. This centralized approach opens up the opportunity to obtain lower price points by moving from individual transaction-based pricing to longer-term contract pricing.
Better Quality and Flexibility Means More Effective Print Marketing
- Maintain Brand Consistency
Compromising brand integrity can be a headache when it comes to customizing marketing materials. However, customization becomes much simpler – and controllable – with dynamic templates. Templates allow, for example, a local sales rep to incorporate regional information on a product brochure. It eliminates the dilemma of supplying local marketers with approved branding assets and crossing your fingers that they’ll use them properly. And corporate staff will thank you for the hours they gain back when they don’t need to constantly fulfill requests for customization.
- Automate the Proof and Approval Process
You have greater control over the finished product, with real-time editing capabilities and instant, interactive proofs. Goodbye human error and backlogs, hello accuracy and streamlined approval processes. Project tracking features can eliminate the back and forth and days-long waiting periods involved in traditional print processes.
- Variable Data Print Capabilities
Personalization is no longer the future of marketing – it’s arrived. Today’s leading marketers know that personalization is imperative to connect with targets and capture market share. Software that supports variable data printing can immediately pull in data to populate output, so you can fully leverage your customer data to create segmented mailings that support higher response rates and qualified leads. Beyond reducing costs, this aspect can actually contribute to the bottom line by driving higher response rates and sales.
How Can Technology Make Your Print Processes Smarter?
For more than 20 years, Greater Philadelphia-based Strata Company has helped clients leverage technology to save time and money. Our off-the-shelf software platforms and custom cloud-based solutions enable faster, more accurate print communications. We put the control over branding, workflows and ordering at your fingertips – and take the manual processes off your hands. Contact us to see how we can help.