How to Ensure Optimal ROI for a Marketing Technology Investment
Online media outlet Martech Advisor recently published Strata Company’s unique perspective on ways to strengthen martech ROI. Martech Advisor provides information on products, vendors and industry developments to help marketing and sales professionals research software solutions.
As the pressures mounts for marketing professionals to demonstrate the value their department adds to the bottom line, tying positive ROI to martech investments essential. The article, written by Strata President Jeff Sammak, discusses how marketing leaders can avoid choosing martech solutions that may have all the “latest and greatest” features – but strike out when it comes to meeting their organization’s true needs, thus undermining ROI.
Whether an organization is interested in an off-the-shelf product or a custom-built platform, Sammak advises a strategic approach to martech selection that includes:
- Defining the problem
- Assessing both measurable and soft benefits
- Carefully analyzing usage potential of all features
- Ensuring user buy-in through comprehensive training
- Taking a long-term view of technology investments
Read the full article, 5 Ways to Ensure Your Martech Platform Delivers Optimal ROI, for further information.
Strata Company, a marketing, communications and technology firm based in Plymouth Meeting, PA, has collaborated with clients to develop customized technology solutions for more than 20 years. We also provide user-friendly, customizable SaaS solutions that deliver high adoption rates and rapid return on marketing investment, Check out our client success stories, or contact us today to discuss your goals and challenges.
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