What are Your Wide Format Print Options?

And How Can Digital Enhance Them?

In our last blog on large format printing, we went over the top current large-scale print trends. Today, we’re diving a bit deeper, and giving you our knowledge on large-format print options (from poster board to metal) and explaining how digital aspects can enhance them.

The Variety of Large-Format Print Options

There is virtually an unending list of products, finishes, and printers when it comes to large format printing. This means a ton of options (which can seem overwhelming) but also a lot more room for creativity, more ways to think outside of the box and stand out, more options for meeting your goals, more levels of weather durability, and a wider range of budget possibilities. It’s important to think through your business’ needs, wants, and goals when it comes to large-format printing. What size will work best to catch your audience’s attention? What material will be both budget-friendly and effective? Where will be best to use large format prints?

While this is the exciting part of large format printing, it can also be the most daunting. So, it’s always helpful to work with a marketing team or partner to plan ahead and choose wisely. Since there are so many options out there, today we’ll give you a brief understanding of the ones we know well and provide often to enhance the marketing of our very own clients.

Options Strata Provides

Strata uses our HP Latex R2000 printer to create the following large format materials, although our services are never limited and always expanding:

  • Decals
  • Banners
  • Posters
  • Indoor Signage
  • Outdoor Signage
  • Menus
  • Commercial Signage
  • Seasonal Signage
  • Stationary Signage
  • & More

And we primarily offer them in the following finishes and materials:

  • Vinyl
  • Semigloss Poster Stock
  • Corrugated Plastic
  • Foamboard
  • Ultraboard
  • Coloplast
  • PVC Board Stock
  • Metal
  • Adhesives

Like we said before, it’s always important to know and understand your needs and audience before deciding on a printer, print format, print materials, and finish. Even the little details matter when you go big!

How and Why You Should Pair Large Print with Digital

Wide-format printing can bridge the gap between the digital and physical. How? There are several ways – but here are just a few. The first, which you may be familiar with, is to include digital aspects on your materials, such as social media icons and usernames and URLs. The second, recently emerging digital touch, is the QR code. These are great for leading people to digital touchpoints from your signage – whether that’s to a website, form, menu, or another avenue. We believe that the more your customer can interact with your large-scale signage, the better.

Interested in exploring Strata’s large format services? Feel free to reach out.

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