Thankful for a Company Culture that Inspires Creativity & Customer Success
It’s the season of giving, and this year (and every year) we couldn’t be anymore thankful for the company we’ve become and continue to be. We’re so grateful for the people and clients we get to work with each and every day, and can’t thank them enough for their hard work and support. That being said, we want to take the time to share what Strata is most thankful for this year – good customer and company culture, and the ways in which you can foster it.
Thank You, Strata Company
This year, we’re not only taking time to look back on how far we’ve come, but to express our appreciation and gratitude for our successes, inspirations, and company culture. Good company culture is created by the employees who show up and give it their all, so it’s important that they have a good place to do that. Having a trusted and respected environment where employees’ voices are heard gives them a space to feel included and listened to.
We strive to make sure all employees feel challenged, supported, and respected, but also ensure it’s clear that Strata isn’t always sunshine and rainbows. The biggest part of a positive atmosphere is being able to handle negative or difficult situations and being able to overcome them. All companies encounter hurdles, but having a team that is ready to conquer them is a large part of a quality company culture. We’re thankful that our team embodies this and was able to be recognized this year, as we were awarded Great Place to Work certification. Check out our blog on how we earned this certificate.
How You Can Focus on Both the Customer & Your Team – Equally
It’s possible to put both your customers and employees first. How? By having good company culture. Customers take how your company is running into consideration, not just what you’re selling to them. The way your employees act, feel, and communicate with each other and your customers often determines how long your clients stick around for, or if they even buy from you to begin with. At Strata, we pride ourselves on the relationships we build with our clients and our employees. We like to believe that the more excitement and connection there is within the office, the more connected employees are with clients – and the more excited clients are about services and offerings. It’s one thing to sell your product well, but going the extra mile for client experience is the game changer. A positive work environment is what motivates employees to do just that. So, before you think company culture isn’t as important as other aspects of your company, remember that it could very well be the reason your company isn’t seeing consistent sales.
How to Show Thanks
So ask yourself, what do your employees value most in their work environment, and what will motivate them? Is it trust? Respect? Creativity? Consistency? Positivity? The freedom to speak and make decisions? Whatever it may be, whether it’s one, or all of them, instilling the ones that matter most is what will facilitate the best environment for your team. The goal is for everyone to feel welcomed and accepted. One of the best ways to do this is by periodically recognizing your employees – let them know you see and acknowledge how hard they’re working. Recent studies show that “the best-performing teams receive roughly six positive comments for every negative one. They then share this positivity with their co-workers”, causing a ripple effect of positivity.
Cultures that successfully embrace gratitude tend to share these basics attributes:
- They treat their employees like real people, not anonymous workers.
- They trust and empower those employees to do great things.
- They accept mistakes, encourage original ideas, and reward risk-taking.
- They routinely express appreciation for the person, not just the job.
- They hire individuals who care about the organization’s future and who will add to the positive culture.
As we said, a strong, positive, and motivating culture can take time, but the first step is recognizing the team and environment you have, and thinking through where you’d like both to be in the future. We figured, what better time than the season of giving to emphasize this topic? We hope you’re able to take away some insight, see why we’re so thankful for our current culture, and now have some ideas on how to improve your own. Questions? Feel free to contact us.
Cheers to Us – We‘re Certified!
Strata’s thrilled to announce that we’ve become Great Place to Work-Certified™. We consider employee experience a top priority, and owe our continued success to our team of dedicated employees here at Strata. We celebrate and thank them all for helping us earn this incredible recognition.
Why a Certification?
At Strata, our vision’s clear. We want to not only help our clients and provide them the best solutions, but to also foster a great work environment and company culture. We pride ourselves on this mission, and even as we announce this certification, we are always looking for ways to improve. Good company culture not only brings in top talent, but motivates our employees to go above and beyond for our company, our customers, and each other. In fact, we’ve learned that 94% of entrepreneurs and 88% of job seekers say that a healthy culture at work is vital for success. Along with that, 69% of employees would work harder if they received more recognition.
We believed that our people deserved to be celebrated for their positive attitudes, unity, and the impact they have on our culture, so we opened the floor to our employees and had them share their feelings towards and experiences of Strata through the Great Place to Work’s survey. We were pleased to see that 96% of our employees said that when you join Strata, you’re made to feel welcome. Plus, 94% of employees said that they take pride in working for Strata, and are always willing to give extra to get the job done (but we weren’t surprised by that)! We’re so glad that our employees feel this way, and we wouldn’t be who we are today (and where we are today) without them.
“At Strata, our brand is more than a logo, a color palette, and a tagline. Our brand is our people, and because of them we help our clients Make Smart Happen. That’s why over the years we’ve made it our top priority to invest in them and our culture – because at the end of the day that’s what defines our company – real solutions, powered by real (happy and passionate) people.” – Caitlin Lally, Marketing Manager
About the Certification
Great Place to Work® Certification™ is the most “definitive ’employer-of-choice’ recognition that companies aspire to achieve”. It’s the only recognition based entirely on what employees report about their workplace experience. Great Place to Work Certification is recognized worldwide by employees and employers alike, and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place to Work-Certified. We’re so proud to have applied and been selected.
What’s to Come
To celebrate, we’ll be promoting our Great Place to Work Certification all over our channels and platforms. This certification is all about our employees, so we want them to be part of the celebration and promotion today and every day. Strata also plans to take the feedback we received from our employees, and review it. We hope that this will help us continue to improve our work environment and employee satisfaction. We don’t just want to be a Great Place to Work this year, we want to be a Great Place to Work every year.
As a company who puts our employees first, we want to tell you that this type of accomplishment can take time. If you find that you aren’t sure how your employees feel at your company, let their voices be heard. Conduct a survey and allow them to share their thoughts so you can get a better understanding of your team’s pain points, wants, and needs. Who knows, maybe you’ll be next to be named Great Place to Work certified! Questions? Feel free to contact us.