Healthcare Market

Not Our First Rodeo

Even though this wasn’t our first rodeo, SHSMD Connections 2021 didn’t disappoint. We had great conversations with so many show-goers, and we got to do one of our favorite things – talk new mover marketing.

In previous years, SHSMD Connections has brought quite the large crowd. Yet, with the needed precautions due to COVID-19, this year’s show created a much smaller, more intimate setting. Although we weren’t sure how the event would pan out, the smaller turnout gave Strata the chance to really chat with others in the industry, and learn more about the needs and wants of healthcare marketers.

About the Show & Our Experience

This year, two of our employees attended the conference in San Antonio, Texas from September 19-21. With Strata’s booth being front and center as guests entered the exhibit hall, our exposure was unmatched, giving us many great moments for conversation. Our bright orange and yellow (recently refreshed) colors kept the atmosphere light and fun, making it easy for the team to meet as many new contacts as possible while also connecting with familiar faces.

We’re really looking forward to seeing, post-show, how these connections flourish and how we can help healthcare marketers and others within the industry with their new mover marketing endeavors.

Our Takeaways

Our presentation of SmartMove and all that we offer was a huge success, and the feedback we were given emphasized the significant need for our services. Healthcare facilities aren’t just looking for direct marketing, but direct marketing that will make an impact and target the right people at the right time. Whether attendees were familiar with new mover marketing or not, our team educated them on Strata’s personalized touch and efficient processes.

But, not only did Strata come prepared to share our services – but prepared and excited to learn! On their breaks, the Strata team attended numerous breakout sessions and learned about everything from inclusion and diversity in the workplace, to problem solving, engagement, and leadership strategies. They even had the chance to hear from Burl Stamp, President and Founder of Stamp & Chase, who discussed how to properly and effectively engage with and lead teams, customers, and communities (especially post pandemic).

Another great session that the team partook in was Derreck Kayongo’s keynote. Derreck presented on the topic of company culture and how to tackle the subject of company diversity head on, by sharing stories of his own childhood to his own organization, the Global Soap Project. Derreck did a phenomenal job guiding the audience through diversity and inclusion problems, and how they impact the corporate bottom line. He left the crowd speechless. The team was incredibly grateful to have attended and listened in on such impactful conversations, and are so excited to not only come back with some new connections, but with takeaways to strengthen Strata’s services and culture.  

Our Final Thoughts

Overall, SHSMD 2021 was a success for Strata. While it may not have looked like conferences of years past, we’re glad our team had great conversations and made solid connections with those that could attend. Not to mention, our promo items were a hit! See you next year, SHSMD!

Didn’t get to swing by and meet us at the show? Contact us today to see how we can help!

San Antonio, Here We Come!

At Strata, one of our favorite things to do is talk marketing. We’re problem solvers, and we pride ourselves on helping industries overcome their marketing challenges. With healthcare marketing being one of our many specialties, we’re excited to announce that the Strata team is heading back to the annual SHSMD Connections Conference in San Antonio, Texas from September 19th-21st, and we couldn’t be more excited!

SHSMD? What’s That?

For those who’ve never heard of SHSMD (aka the Society for Health Care Strategy & Marketing Development), it’s an AHA professional membership group that focuses on how the industry can evolve and change with new strategies, marketing, and technology, serving more than 4,000 members.

This year, SHSMD is celebrating the 25th anniversary of their annual “Connections” conference, and we can’t wait to connect with some of the industry’s best marketing and communications strategists. It’s been two years since we’ve been able to interact with these professionals in person, and we’re excited to be able to once again inform, challenge and validate their thinking, while also learning from the conference’s guest speakers from all over the country.

What We’re Looking Forward to & What We’re Bringing

This isn’t our first rodeo (even though it’s our first time going to Texas), as we’ve attended this conference for 20+ years. However, this will be our first time back with a refreshed look, thanks to our 2020 brand refresh. As marketing experts with almost 30 years of experience, we’re excited to bring our expertise to the show, and create some new, long-lasting relationships.

It’s clear that the healthcare landscape is evolving faster than ever, and to stay competitive, hospital systems need to start looking at marketing as a strategy rather than an afterthought. We plan to go into the show with an open mindset and to educate healthcare industries on the importance of New Mover Marketing and how SmartMove can help them achieve their patient acquisition goals.

If you don’t know who (or what) we do, Strata offers a wide range of client-driven solutions to help companies solve complex marketing and communications challenges. We’re a lot of things (innovators, go-getters, marketing experts), but we’re people first—and we know you are, too. That’s why we believe the best way to help a business achieve its marketing goals is by focusing on the people who work there.

Learn More

If you’re attending this year, stop by booth 216 to learn more about how Strata can help you with your marketing efforts. We can’t wait to meet you!

If you’re not attending the upcoming conference- no worries. Contact us today to discuss your own personal marketing plan from the comfort of your own home.