Set Your Business Apart From the Rest
As the advertising industry shifts and expands, marketers are embracing the reality that print is still a big part of cross-channel efforts, with direct mail being a key piece of the strategy puzzle.
In fact, a Canadian study exploring the neuroscience behind the power of direct mail found that direct mail requires significantly less cognitive effort to process than digital media and produces 70% higher brand recall.
The question is, how can the modern agency, rightly focusing on digital strategies, heighten their appeal with clients seeking support in cross-channel efforts that include direct mail?
According to the author of a recent Adweek Voice article, agencies that can be nimble, flexible and execute quickly for their clients are the ones that will thrive:
“The key for agencies that want to withstand the test of time will be to find ways to deliver at the highest levels for core brand needs—conceptualizing, producing and promoting powerful creative—under one roof. The smartly integrated agencies that can manage digital and creative end to end, while remaining open to collaboration, will come out on top,” writes Nick Phelps, CEO of digital creative agency.
Expand Your Range of Offerings
Agencies can increase their value to clients by partnering behind the scenes with other marketing companies that specialize in services they don’t to fill gaps in capabilities. This might include:
- Direct mail programs
- Comprehensive production services
- Martech solutions that increase efficiency and effectiveness through automation, workflow management, asset management and more
This allows agencies to position themselves to clients in several attractive ways:
- Bolster multichannel efforts with expert support across the spectrum, from print and direct mail to digital strategy
- Work with a single agency partner
- Eliminate the burden of finding and managing multiple vendors for various needs
It’s true that you shouldn’t try to be everything to everybody – but linking up with an outside marketing partner specializing in different areas can help agencies offer broader, high-quality services to more clients.
Want to Offer More?
Plymouth Meeting, PA-based Strata Company provides comprehensive direct mail programs supported by in-house print and mailing capabilities, as well as technology solutions that facilitate precise execution. A leader in direct mail marketing for more than two decades, Strata’s programs fuse award-winning creative with superior data practices to drive robust results and ROI.
About Katrina Denk
Possessing over 10 years of experience leading strategic and tactical marketing efforts of some of the area’s most respected businesses, Marketing Director Katrina Denk brings a wide breadth of knowledge to every initiative she oversees. Whether it’s a product launch or a multi-touch email campaign, she understands all the ins and outs of the marketing mix. In her free time, Katrina is an enthusiastic world traveler and animal lover.