A Strata YouTube Original Series
When it comes to direct marketing, quality design is crucial. When you invest time and effort into clean, visually appealing, effective designs, your marketing campaigns can stand out from the competition. We spoke with Courtney Prate, Creative Designer, to get answers to several frequently asked direct marketing design questions. Read on to see what she had to say!
Q: How important is graphic design for direct marketing?
A: If you look at the world around you, marketing is everywhere – and a big key, if not THE key for that marketing is design. Without thinking through design, your direct marketing will very likely be a flop.
Q: What’s the best process/steps when designing direct marketing materials?
A: Although there are key aspects to keep in mind when designing digital and physical direct marketing materials, it’s not one-size-fits-all. Every designer has their own process and way of designing. The most important factors (I believe), are 1 – consistently keeping the end-user in mind, 2 – being open to other opinions and potential options (you never know what might work), and 3 – ensuring the call to action (what you want the customer to do) is top of mind and clear.
Q: What is the most important thing to focus on when designing direct marketing?
A: It’s always important to focus on the call to action, ensuring that it’s clear, obvious, and…actionable! After all, you could have amazing content and imagery, but if the customer doesn’t know what to do, is the piece really worth it?
Courtney goes more in-depth and answers a variety of other design-related questions in our latest YouTube channel release. View the whole video by clicking the image below. Here are the other questions she answers:
- What’s the biggest mistake you see commonly made with direct marketing design?
- Why is branding important to keep in mind when it comes to direct marketing design?
- How do I decide on the channel, material, and sizing of my direct marketing?
- What are the most attention-grabbing colors for direct marketing design?
- How do I choose the right images for my direct marketing design, and where do I find them?
- When is it worth it to A/B test designs?
- How many revisions should a direct marketing piece go through?
- What are the biggest design trends of 2023, and what do you see evolving in the next few years?
Click the image below to view the full video!
If your direct marketing design could use some help, or you have additional questions, contact our experts today! Strata’s more than happy to help your company transform your marketing campaigns.
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