A Strata YouTube Original Series
In a highly digital world, direct mail remains a powerful way to connect with your audience. In fact, print is a great way to keep your customers connected by breaking up your digital campaigns with the physical! In Strata’s latest YouTube video, we sit down with Rob Krischker, one of Strata’s Strategic Sales Representatives, as he answers several frequently asked questions surrounding direct mail marketing and talks through how it can enhance your future marketing campaigns. See below for a snippet of the full YouTube video…
Does direct mail still work?
The short answer is…yes, of course it does! The biggest reason is because it always has and still delivers a measurable return on investment.
When is the best time to send direct mail?
Some things to consider are your goals, busy seasons (for you, your competitors, and others sending mail), and any time sensitivity surrounding your mail.
How do I decide on a direct mail size & fold?
This also heavily depends on your goals. But, at the very least, I’d recommend a size, fold, and dimension that stands out from a #10 envelope (which is the size and format of most of your mail).
In the full interview, Rob answers the questions above in more depth, and covers the following questions:
- Who should I be sending my direct mail to?
- What’s the difference between direct mail and junk mail?
- What’s a key part of direct mail that’s becoming more important each year?
- Why would I choose direct mail over just email, digital ads, or other digital tools, and what’s the value of including direct mail in my multiple touch points?
You can view the full interview by clicking the image below. Also, feel free to explore our blog for other direct mail tips and stats!
If you’ve got any additional questions or want to connect with our experts, contact us today and we’ll help you make smart happen.
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