The variety of available marketing channels, along with their capacities for data analysis and measurement, have rapidly advanced in recent decades and continue to evolve at a seemingly daily pace. While more “conventional” methods of marketing are still widely used, more “contemporary” marketing tactics have grown in popularity and integrated into, if not dominated, the campaigns and strategies of today’s marketing teams. In fact, the global market for digital advertising was estimated at $531 Billion in 2022 (compared to just $305 Billion for traditional marketing), up from $26 Billion in 2010, and is projected to reach $1.5 Trillion by 2030, growing at a CAGR (compound annual growth rate) of 13.9%.