HMPSS Attendees Get an Inside Look of Offerings that Eliminate Common Barriers to Effective Healthcare Marketing
(Plymouth Meeting, PA) March 28, 2018 – Strata Company is pleased to attend the 2018 Healthcare Marketing and Physician Strategies Summit (HMPSS), scheduled for April 30 – May 2 in Salt Lake City, Utah.
Sponsored by the Forum for Healthcare Strategists, the annual conference draws senior-level healthcare marketing, strategy, physician relations, sales, and business development executives. Strata will exhibit a range of products and services that help top-level healthcare marketers keep pace in a changing competitive landscape.
“We’ve recognized a paradigm shift occurring from the top down in the way healthcare organizations approach strategy and growth,” says Mark Frisina, Vice President at Strata.
For example, as the need to migrate to data- and tech-driven marketing crystalizes, healthcare organizations are challenged to implement supporting processes. And an ever-increasing focus on personalization, the patient experience and patient journey is changing the way marketing leaders approach outreach.
At Booth 19, HMPSS attendees can see innovative solutions to building brand awareness and market share, engaging new patients, and simplifying marketing operations:
- SmartMove, a next-gen approach to new mover marketing, with multi-touch mailers, targeted digital ads, segmented email workflows and more
- Physician Practice Marketing, including timely physician announcements, new practice mailings and service line marketing
- Technology Solutions that streamline and simplify marcom operations, providing brand management, process automation and strategic excellence
“Our key offerings for healthcare clients directly support the evolving role of data and technology, but at the same time preserve the qualities of traditional healthcare marketing that still very much apply to achieving progress and growing patient numbers,” Frisina says.
About Strata Company
Established in 1993, Strata Company provides marketing, communications and technology solutions that enable companies to increase efficiency, effectiveness and revenue. By leveraging industry expertise and relevant technologies, the firm delivers solutions that resolve process, execution and logistics challenges. Its specialties include cloud-based marketing and communications management solutions, data-driven marketing and full-service execution services.