Acquisition Expands Strata’s Specialization in Niche Direct Marketing, Printing and Fulfillment Services
Plymouth Meeting, PA (May 23, 2016) – Strata Company is pleased to announce the acquisition of Movad Corporation, a Bensalem based print production company focused on personalized, segmented direct mail. With the acquisition, Strata’s president Jeff Sammak continues to build upon the direct marketing, print and fulfillment services side of the company.
As a leading marketing services and technology provider known, among other things, for its niche direct marketing and comprehensive front-end support services, the purchase enables Strata to offer other industries such as Non-Profits and Higher Education high-impact, high-quality marketing and production services.
Strata is excited to expand into the niche area of fundraising direct marketing, and leverage its technology-driven capabilities to generate higher response rates and ROI for clients unsatisfied with the dwindling performance of more traditional campaigns.
By utilizing the expertise both Strata and Movad staff have in variable data marketing, and augmenting it with Strata’s technology solutions such as MarCom On Demand, development campaigns can be created, customized and produced more easily and in much less time than traditional project workflows.
Both companies share a like-minded commitment to client-focused service and response that has made the transition into one company easy and seamless to their clients.
Mark Frisina, MBA and VP of Sales at Strata welcomes the Movad business, “We are confident that our combined expertise and expanded offerings will be of great benefit to Movad’s client base, and that the experienced and dedicated staff of Movad bring to Strata an even deeper level of service commitment to our current and future clients.”
About Strata Company
Strata Company provides marketing, communications and technology solutions that enable companies to increase efficiency, effectiveness and revenue. By leveraging industry expertise and relevant technologies, we deliver solutions that resolve process, execution and logistics challenges for our clients. Our specialties include cloud-based systems for centrally managing assets, automating processes and streamlining workflows, data-driven marketing, and full service execution services. For more than 20 years top performing companies have chosen Strata for complete turnkey solutions and individualized services that help them save time, money and resources – enabling their success in an increasingly competitive and ever-changing business landscape. Visit www.gostrata.com to learn more.