Advancements in Technology and Data-driven Marketing Capabilities Key to Client Success and Business Growth
(Plymouth Meeting, PA) January 25, 2018 – Strata Company reached the quarter-century mark this year, and the Greater Philadelphia-area marketing services and technology firm has a lot to celebrate.
In 2017 alone, Strata was named to the Inc. 5000 list of fastest-growing businesses and to the Philly 100, which recognizes outstanding entrepreneurial companies in the region. Steady growth led to the opening of a second office in Conshohocken last November.
Strata also recently unveiled SmartMove, a next-generation new movers marketing program, an updated company website and a newly designed interface for MarCom On Demand, the company’s web-based marketing resource management system.
“From the very beginning, our philosophy has been, ‘How can we help our clients work smarter; how can we leverage our expertise to help them save time and money – and move their business to new heights?’” says Strata President Jeff Sammak.
Sammak founded Strata in 1993, pioneering data-driven marketing services and advanced print capabilities. Strata soon became a leader in variable data printing, which enables the kind of highly personalized direct marketing campaigns that get increased response. Over time Strata has evolved as a technology partner who builds client-centric systems that reduce complexities and promote speed, agility and accuracy. Its systems provide full-circle solutions through which businesses can seamlessly connect data, people, processes and content.
While Strata is heralded for its expertise in cloud-based business process automation solutions, it remains an established legacy leader in data-driven, niche marketing programs. Notable offerings include fundraising appeals campaigns for nonprofits and new mover marketing strategies ideal for retail and healthcare.
The ongoing digital evolution has changed the market, and Strata has maintained its position at the forefront of emerging trends. Even as the company grows and expands its offerings, core characteristics remain: A knowledgeable team. Solutions built on client needs combined with in-house expertise. Commitment to the highest level of service and quality.
“Over the past 25 years, we’ve established a culture of innovation and collaboration,” he says. “We adapt and change, not by shifting our core values, but in recognizing that the world does not stand still. And when the market itself hasn’t yet evolved in response to changing business needs, we’re here to work alongside our clients, creating something new that addresses those challenges head-on.”
About Strata Company
Established in 1993, Strata Company provides marketing, communications and technology solutions that enable companies to increase efficiency, effectiveness and revenue. By leveraging industry expertise and relevant technologies, the firm delivers solutions that resolve process, execution and logistics challenges. Its specialties include cloud-based marketing and communications management solutions, data-driven marketing and full-service execution services. Learn more at www.gostrata.com.