Attendees Will Get an Inside Look at Strata’s Proprietary Approach to Brand Awareness and Patient Acquisition
Plymouth Meeting, PA (April 17, 2019) – Strata Company will attend this year’s Healthcare Marketing & Physician Strategies Summit (HMPSS), to be held May 21-23 in Chicago. In its 24th year, HMPSS convenes senior-level healthcare professionals in marketing, strategy, and physician relations to share the latest industry strategies and solutions. This year’s conference focuses on the healthcare customer experience, as well as new ways that data and technology are changing the market.
As a second-time attendee and exhibitor, Strata will share comprehensive programs designed to build patient loyalty, physician affinity, and brand identity – particularly amongst new resident populations.
“The healthcare market continues to shift in terms of patient acquisition methods and engagement strategies,” says Mark Frisina, Strata’s Senior Vice President of Sales & Client Services. “Staying competitive depends on razor-sharp targeting, quick outreach, and investment-savvy cross-channel engagement. We want to educate attendees on the current innovations and best practices available to help them succeed in an ever-competitive environment.”
Resonate Using the Ideal Combination of Traditional and Digital Touchpoints
Strata’s creative, targeted approach has produced remarkably high results for healthcare clients and earned multiple marketing and advertising awards. The company’s programs are also ideal for marketing agencies that serve healthcare clients. Strata can serve as a complete strategic and tactical execution partner, or provide behind the scenes support, depending on a brand or agency’s needs and interests.
Attendees can stop by Booth 20 to learn more about these key offerings:
New Mover Marketing: Immediate and Data-Driven
SmartMove, Strata’s new mover program, gets healthcare providers in front of new residents at important decision-making moments, from the first time they check the mailbox through milestones in their healthcare journey.
- Time-tested engagement strategies accelerate the patient acquisition process.
- Reach new residents across channels for a united and progressively engaging brand experience. Connect multiple times with direct mail, digital ads, and email.
- Gain instant insight into market trends and patient preferences with a personal campaign dashboard, driving constant program optimization.
- Successive engagement via automation helps you unlock personal preferences to tailor your outreach with more relevant communications, grow affinity, and improve patient experiences.
The Future of Direct Marketing: Fusing Traditional and Digital
Strata’s targeted healthcare marketing programs offer superior brand-building and engagement by fusing traditional, tactile methods – still crucial to engaging today’s healthcare consumer – with digital touches to round out the experience. Innovative digital technologies are employed to both engage recipients in new ways, and provide real-time tracking and business intelligence to brand marketers.
Find out more at HMPSS Booth 20.
About Strata Company
Established in 1993, Strata Company provides marketing, communications and technology solutions that enable companies to increase efficiency, effectiveness, and revenue. Its specialties include cloud-based marketing and communications management solutions, data-driven marketing, and full-service execution services. By leveraging industry expertise and relevant technologies, the firm helps healthcare organizations build healthy lifelong brand-patient connections.