Attendees Will Get a First Look at New Program and Product Innovations
Plymouth Meeting, PA (August 23, 2017) – Strata Company is honored to attend the annual SHSMD Connections conference which is being held September 24 – 27 in Orlando, Florida. Conference attendees will be among the first to view exciting innovations to the company’s offerings.
The SHSMD Connections conference convenes more than 1,000 healthcare marketing and development professionals to learn best practices in forwarding their brand, building market share and patient acquisition. Strata will be available at Booth 402 to discuss the latest technology-driven solutions to help drive measurable results in these areas.
Strata To Unveil SmartMove, A New Generation of New Mover Marketing
A Fresh Approach to Reaching the Modern-Day New Mover
New mover marketing traditionally is a successful avenue for healthcare marketers. Strata’s next-gen SmartMove program gives organizations the power of targeted, multichannel outreach aligned with proven methods needed to engage today’s healthcare consumer.
“Our healthcare clients are encountering growing competition and changing consumer behaviors in the new mover segment,” says Jeff Sammak, President of Strata Company. “We’ve designed SmartMove to help them stand out first with immediate outreach, and then build patient relationships with precisely segmented follow-up communications.”
For more than 20 years, Strata has crafted new mover programs that exceed typical response rates. SmartMove builds on that success with:
- Segmented Email Marketing
- Multi-touch Mailers
- Personal Online Response Tracking
- List Building
- PURLs and Landing Pages
- Optional Digital Advertising
SHSMD attendees who enroll in SmartMove will receive a free market analysis of new movers in their area.
Preview MarCom On Demand’s Refreshed Look
The refreshed look will not impact functionality of MarCom On Demand’s interface, praised by clients as being straightforward and user-friendly.
Clients also note MarCom On Demand’s comprehensive features, which include:
- Automated and streamlined workflows that boost efficiency
- Central control of marketing assets to promote consistency
- Immediate, 24/7 access to customizable marketing resources
- Local marketing enablement
Visit Booth 402 to Discuss Healthcare Marketing Programs That Get Results
Attendees looking for solutions that deliver measurable results can also check out Strata’s range of leading healthcare marketing programs:
- Physician referral program marketing
- Service line marketing
- New and expectant mom campaigns
- Patient acquisition and retention
- Customer Communications Management software
About Strata Company
Strata Company provides marketing, communications and technology solutions that enable companies to increase efficiency, effectiveness and revenue. By leveraging industry expertise and relevant technologies, we deliver solutions that resolve process, execution and logistics challenges for our clients. Our specialties include cloud-based marketing and communications management solutions, data-driven marketing, and full service execution services. Contact us to learn how Strata can help.