Interface Gets a New Look; Clients Can Benefit from a Seamless Transition
Plymouth Meeting, PA (August 28th, 2017) — MarCom On Demand, Strata Company’s flagship marketing resource management (MRM) platform, helps clients transform their ability to execute on critical, day to day marketing operations. Now the platform has a newly designed interface to complement Strata’s focus on innovation and user-friendly solutions.
In announcing the update, Strata also made some important clarifications:
- The new look does not affect MarCom On Demand’s functionality. Clients can expect the same outstanding experience from MarCom On Demand. Users cite the platform as one of the best MRM solutions available, noting its balance of comprehensive features and straightforward, user-friendly interface. MarCom On Demand provides:
- Central control of digital assets, collateral, direct mail, lists and much more
- Immediate access to essential resources, customizable content and locally relevant materials
- Automation to streamline campaign execution, approval processes, and workflows
- Clients are not required to adopt the new interface. In keeping with Strata’s commitment to respecting individual client preferences, MarCom On Demand users can choose to retain the software’s original look for their personal portals if it meets their needs.
“We’re always looking for ways to innovate our solutions to meet evolving needs,” says Mike Walsh, Vice President of IT at Strata. “We wanted to refresh the look of MarCom On Demand while retaining the core functionality our clients depend on.”
About MarCom On Demand
MarCom On Demand offers organizations a powerfully simple way to manage their brand and optimize marketing effectiveness. Its core features include digital asset management, content customization, a business resource library, tracking and reporting. With MarCom On Demand, corporate marketing maintains control of their brand while local marketers and authorized customer-facing teams have easy, immediate access to the materials they need. Learn more about MarCom On Demand.
About Strata Company
Strata Company provides marketing, communications and technology solutions that enable companies to increase efficiency, effectiveness and revenue. By leveraging industry expertise and relevant technologies, we deliver solutions that resolve process, execution and logistics challenges for our clients. Our specialties include cloud-based marketing and communications management solutions, data-driven marketing, and full service execution services. Contact us to learn how Strata can help.