Welcome to SmartMove
Reaching and engaging new residents has never been easier.
Reach the Right Residents
Multiple providers are sourced to create a timely, comprehensive list – a significantly more effective approach than single source vendors. Targeting can accommodate zip code plus 4 and more.
Three Times the Charm
Multi-touch Direct Mail
3 direct mailers help you establish your brand and increase response. Welcome them to the neighborhood, introduce your services; whatever suits you and your organization’s goals.
PURLs and Landing Pages
Personalized URLs (PURLs) create a personal connection with your recipient, provide individualized response data and make direct mail attribution easier.
Go Beyond the Mailbox
Digital Ads by IP-Address
A series of 30 digital ads are run based on matched IP addresses from your targeted new mover list. Craft your creative and we’ll do the rest.
Informing their Journey
Segmented Email Campaigns
Ongoing drip campaigns can be customized by interest and built around your strategies. Keep your target audience engaged and foster additional opportunities.
Measure and Improve
Personal Campaign Dashboard
Proprietary technology collects responses in real time, providing an immediate view into the performance of your campaign. Inform future campaigns via intelligent insights.
How It Works
Partner with the Experts
Partner with a firm that excels in targeted marketing to this niche audience. Strata has over 20 years of leadership in effectively finding and converting new residents in our clients’ markets.
IT’S TIME TO MAKE THE SMART MOVE
Take advantage of all that new movers have to offer your business. Get started with a free consultation.