Video content continues to be an incredible tool in our fast-paced digital landscape
As a culture, society, whatever you want to call it, the collective “we” are gravitating towards video everything. Whether it’s entertainment, marketing content, or pure advertising, video is dominating the way we consume media.
We’ve put together a quick look into the best reasons to pursue video marketing.
Here Are Our Top 4 Benefits of Video Marketing:
1. Potential for Sharing
There’s nothing that can compare to the marketing power of a viral marketing video shared millions of times by millions of users. A viral video can attract both customers and eager investors.
While there’s a lot of hype on reaching viral status, many companies are happy to have their content shared on any scale. It’s a very obtainable goal, particularly for video content, and you don’t need an ultra-trendy, Dollar Shave Club-esque video to get it done.
When it comes to social media, your videos may not be shared en masse, but smart marketing videos demonstrating an interesting product, useful service, or even offering thoughts on business in general, can garner attention and at least a few shares.
Via email or on a brand’s website, a quality, concise, and informative video can easily make the rounds within and between businesses who may be interested in your product or simply like the way you’ve put your content together. People are tired of page long newsletters and will most likely opt to for a 30-second video that drives the same point home any day of the week.
2. Solidify Branding
There’s no better way to build your brand than video content. With its ability to explore multiple creative avenues within a single piece of media, video content can take your branding to the next level.
The types of media you include within your videos can tell your audience a lot about the way your business functions and what it stands for.
As an example, watch some video marketing content you admire or content you may have created and consider these questions:
- Is there music in your videos?
- Do you employ animation or is it mostly screen walkthroughs with narration?
- Are your demonstrations more casual or are they more technical?
- Do your videos have entertainment quality or are they cut-to-the-chase efficient?
What do your answers say about your brand or brands you admire? More than likely, they solidify the branding and company image, helping you get to know them in ways not possible without video content.
3. Brand Ambassadors and Mascots
Brand ambassadors are one of the best tools a company can have, and there’s no better way to introduce them to your customers and potential customers than video content.
While many larger brands contract celebrities (Shaquille O’Neil comes to mind), most businesses can easily create their own brand ambassador or mascot, like Progressive’s Flo for example. Both types of brand ambassador provide a friendly voice or face to build human connections between you and your consumer.
Brand ambassadors humanize your content, which can have benefits extending into multiple channels:
- Social media presence
- Represent the company ethos
- Personal connection and trust
All of these are distinct advantages of introducing a brand ambassador to your audience, and one of the best ways to do that is through video content.
4. Increase Consumer Confidence
Consumers like to be assured of their purchase before they buy, and videos are an excellent way to demonstrate your product or service’s features to your customers.
This doesn’t mean that you need to create tedious videos featuring a live person explaining every detail and nuance of your product. Short videos highlighting key features are sufficient to ease consumer anxiety and demonstrate how your product can fit into their lives and businesses.
Particularly for software, on-screen walkthroughs are not only helpful for demonstrating the ease of your software, but can also be used as instructional tools once a consumer has made a purchase.
This approach to video content marketing allows you to put out content to advertise your product to new customers as well as create helpful trouble-shooting guides for existing customers.
It’s a win-win.
As the world continues to shift our attention towards video content, it’s important that our businesses move to meet it. Shareable, personable, reassuring, and defining, video content might be the single best thing your marketing team does for your internet presence. Interested in learning more about other innovative marketing solutions, contact us today!
About Jeff Sammak
As president and founder of Strata Company, Jeff Sammak has been a leader in the advanced integration of marketing, data and emerging technologies for over 20 years. He has a deep understanding of complex business challenges and keen ability to translate them to technology-driven solutions that align to a client’s key strategic business objectives. He attended Monmouth College for Business, Jeff enjoys scuba diving, skiing and spending time with his family.