The Farmer’s Dog is a brand dedicated to providing fresh, human-grade pet food. They emphasize quality and convenience, offering tailored meal plans delivered directly to consumers’ homes.
Campaign Creative
Our Take:
The strong offer of 60% off and free shipping is prominently displayed, immediately capturing attention. The use of vibrant brand colors and a clean layout enhances brand recognition and ensures clarity. Key components like the QR code and URL are strategically placed to facilitate easy action, while the concise copy highlights the benefits of the product with a friendly tone. The inclusion of a personal testimonial adds credibility and emotional appeal, which is slightly undercut by the generic nature of the imagery.
Highlights:
- Clear Offer Presentation: Positioning the discount prominently ensures instant visibility and appeal.
- Effective Use of CTAs: Multiple response options via QR code and URL simplify the action for recipients – plus, they help ensure trackability.
- USPS components: Electronic Service Requested instructs the USPS to notify the Farmer’s Dog of any undeliverable mail – improving future campaigns ROI.
- Visual Hierarchy: A well-structured layout with effective whitespace guides the viewer through key information seamlessly.
