About the company
Orvis is a well-established brand known for its outdoor apparel and gear, catering to those who enjoy nature and adventure. The company offers a range of products from flannel shirts to dog gear, often highlighting a commitment to quality and the outdoor lifestyle.
Campaign Creative
Our Take:
This promotional postcard leverages a vertical format and a bold, focused offer — up to $50 off — to immediately capture attention and prompt action. The designer smartly takes advantage of the tactile nature of direct mail with a clean, impactful layout that highlights key elements: compelling imagery, strong brand presence, and the campaign’s highest-value offer placed front and center. By avoiding clutter from disclaimers or excess text, the piece creates visual focus and intrigue, naturally encouraging recipients to flip it over for more details. The result is a postcard that maximizes engagement and drives response through simplicity and thoughtful design.
Highlights:
- Use of versioning: Solid use of time of year to change background image, color theme, & content. Properly setup, this mailer can dynamically these components based on when the mailer is sent ensuring relevancy & improving performance in multiple customer journeys.
- Use of personalization: This mailer is personalized to the recipient – the obvious component is the map and three closest locations – but the large offer and small offer can also be personalized and data-driven based on the recipients purchase history or propensity to engage.
- USPS components: This postcard leverages functional components – like the POSTMASTER IN HOME & Indicia – well. Postmaster in home, while not guaranteed, can sometimes help your mailers hit homes with strategic timing.