A Smarter, More Strategic Approach to Direct Mail Targeting
We love talking with our customers—especially when those conversations challenge us to dig deeper into the why behind our work. Lately, we’ve been having some great discussions around data—what makes it valuable, and how it impacts campaign performance. One thing is clear: in direct mail, data is everything. And when it comes to data, we’re not focused on the most. We’re focused on the best.
Our Data Philosophy: Precision > Volume
Direct mail isn’t the cheapest channel—but it is one of the most effective. In fact, 61% of consumers say direct mail has influenced a purchase. And while an email’s lifespan is just a couple of seconds, direct mail sticks around—an average of 17 days. It’s tactile, visible, and more trusted.
But even the most eye-catching mailer won’t work if it lands in the wrong hands. Great creative still needs great targeting. That’s where data quality comes in—and it’s why we believe in reaching the right people, not all the people.
Our focus is on performance, not padding your list. While others may prioritize volume, we’re here to help you generate real results—and long-term ROI. That means more precision, less waste, and a better experience for your audience.
Why Fewer Contacts Can Mean Better Results
When we deliver data for a campaign, our lists may be smaller than what you’d get from others in the industry—and that’s intentional. Here’s what we don’t do:
- We don’t overload you with contacts who won’t convert.
- We don’t push volume at the expense of targeting.
- And we don’t waste your budget sending mail that ends up in the trash.
Instead, we give you a list built for impact. Every name has been vetted, verified, and strategically selected—so your message reaches people who are more likely to engage, respond, and convert. It’s not about quantity. It’s about outcome.
So next time you see a massive prospect list, pause before you’re impressed. Ask: Who are these people? Do they align with my goals? Will they actually respond? If the answer is “probably not,” then more is just more—not better.
Why Our Data Delivers
At Strata, we’ve spent decades fine-tuning how we source, clean, and curate data. Our team works with trusted providers and continuously evaluates every input for relevance, accuracy, and performance. We don’t set it and forget it. We actively optimize.
Like everything we do, our data strategy is built on flexibility, responsiveness, and results. Because we know that successful direct mail starts long before the press runs—it starts with the right list.
Looking for a smarter approach to direct mail? Let’s talk.
Contact us to learn how we can help you get more from your data—and your campaigns.