BREZ is a D2C brand offering a unique, premium crafted spirit infused with cannabis and mushroom extracts. The product aims to deliver an uplifting experience with its blend of THC, CBD, and Lion’s Mane, catering to consumers seeking an alternative to alcoholic beverages.
Campaign Creative
Our Take:
This 4″ x 6″ postcard by BREZ is used to introduce a new product – Spirit – to existing customers. By relying on brand recognition, BREZ is able to drive down costs by using a smaller postcard size without sacrificing costs, driving ROAS up. The piece centralizes the product image with the BREZ logo to draw attention. The aspirational headline, “Lift your Spirit,” sets the tone, complemented by clean, modern typography and a well-curated color palette that reinforces brand identity. The postcard effectively integrates multiple CTAs, including a QR code and a direct URL, facilitating easy consumer interaction.
Highlights:
- Strategic Layout: Effective use of visual hierarchy with key elements like product imagery and CTAs prominently placed for easy navigation.
- Clear Offer Communication: The inclusion of a $5 store credit offer with a promo code is straightforward, driving immediate interest and action.
- Brand Consistency: The color scheme and typography align well with the brand’s aspirational and wellness-focused tone, enhancing recognition.
- CTA Optimization: Multiple response options via QR code, URL, and promo code make it simple for recipients to take action.