BREZ is a D2C brand offering a unique, premium crafted spirit infused with cannabis and mushroom extracts. The product aims to deliver an uplifting experience with its blend of THC, CBD, and Lion’s Mane, catering to consumers seeking an alternative to alcoholic beverages.
Campaign Creative
Our Take:
This 4″ x 6″ postcard by BREZ is used to introduce a new product – Spirit – to existing customers. By relying on brand recognition, BREZ is able to drive down costs by using a smaller postcard size without sacrificing costs, driving ROAS up. The piece centralizes the product image with the BREZ logo to draw attention. The aspirational headline, “Lift your Spirit,” sets the tone, complemented by clean, modern typography and a well-curated color palette that reinforces brand identity. The postcard effectively integrates multiple CTAs, including a QR code and a direct URL, facilitating easy consumer interaction.
Highlights:
- Strategic Layout: Effective use of visual hierarchy with key elements like product imagery and CTAs prominently placed for easy navigation.
- Clear Offer Communication: The inclusion of a $5 store credit offer with a promo code is straightforward, driving immediate interest and action.
- Brand Consistency: The color scheme and typography align well with the brand’s aspirational and wellness-focused tone, enhancing recognition.
- CTA Optimization: Multiple response options via QR code, URL, and promo code make it simple for recipients to take action.
Santander Bank is a prominent financial institution focusing on personal and business banking solutions. Known for its commitment to customer-centric services, Santander offers a range of banking products designed to cater to diverse financial needs.
Campaign Creative
Our Take:
This tri-fold direct mail piece effectively captures the viewer’s attention with a compelling financial offer displayed prominently. The mailer utilizes a clear, straightforward call to action, making it easy for recipients to engage via a QR code or website link. The layout balances text and whitespace, enhancing readability and guiding the viewer through essential information. While the strong color scheme reinforces brand identity, the mailer could benefit from more varied imagery to strengthen emotional engagement.
Highlights:
- Prominent Offer Display: The mailer places a high-value financial incentive front and center, increasing its visibility and appeal while improving the likelihood of engagement.
- Leveraging Tri-Fold Template: This design leverages the tri-fold user experience well – the messaging and value prop is clear and complete in both an opened and unopened state.
- Clear CTA: Multiple personalized & actionable steps are provided, including a personalized QR code & coupon code, website, and branch visit options, simplifying user engagement.
- Effective Visual Hierarchy: The structured layout with step-by-step visuals and ample whitespace guides readers smoothly through the content. Good placement of required financial disclaimer text.
Brooklinen is a renowned brand in the home essentials market, offering quality bedding and bath products. Known for their commitment to comfort and style, they cater to consumers seeking premium textile products for their living spaces.
Campaign Creative
Our Take:
The bi-fold mailer effectively utilizes its format to guide the viewer through a seamless journey across three panels. The bold headline, “OUR ANNIVERSARY’S A BIG DEAL,” immediately captures attention, supported by a clear and engaging promotional offer of 25% off. The well-organized layout with a strategic visual hierarchy enhances readability and directs focus to key elements like the product showcase and the call to action. The use of earth tones and consistent brand colors throughout the mailer reinforces brand identity and visual appeal. While the imagery aligns with the product theme, incorporating personalized lifestyle-oriented visuals & integrated CTAs could enhance emotional appeal and viewer engagement.
Highlights:
- Engaging Headline and Offer: Prominent and playful, setting the tone for the mailer.
- Effective Visual Hierarchy: Simple design guides the recipient through key information effortlessly.
- BiFold use-case: A strong example of an effective bifold design — it clearly communicates the key message and call to action without relying on the interior panels. Yet, the interior panels add value for the engaged viewer.
- Consistent Branding: Utilizes brand colors and themes effectively to maintain brand identity.
- Sparse Call to Action: Sparse actionable CTA’s on this mailer (a single QR Code on the back) likely hinder Brooklinen’s ability to understand the performance of the campaign and thus, future optimization opportunity.
The Farmer’s Dog is a brand dedicated to providing fresh, human-grade pet food. They emphasize quality and convenience, offering tailored meal plans delivered directly to consumers’ homes.
Campaign Creative
Our Take:
The strong offer of 60% off and free shipping is prominently displayed, immediately capturing attention. The use of vibrant brand colors and a clean layout enhances brand recognition and ensures clarity. Key components like the QR code and URL are strategically placed to facilitate easy action, while the concise copy highlights the benefits of the product with a friendly tone. The inclusion of a personal testimonial adds credibility and emotional appeal, which is slightly undercut by the generic nature of the imagery.
Highlights:
- Clear Offer Presentation: Positioning the discount prominently ensures instant visibility and appeal.
- Effective Use of CTAs: Multiple response options via QR code and URL simplify the action for recipients – plus, they help ensure trackability.
- USPS components: Electronic Service Requested instructs the USPS to notify the Farmer’s Dog of any undeliverable mail – improving future campaigns ROI.
- Visual Hierarchy: A well-structured layout with effective whitespace guides the viewer through key information seamlessly.
About the company
Orvis is a well-established brand known for its outdoor apparel and gear, catering to those who enjoy nature and adventure. The company offers a range of products from flannel shirts to dog gear, often highlighting a commitment to quality and the outdoor lifestyle.
Campaign Creative
Our Take:
This promotional postcard leverages a vertical format and a bold, focused offer — up to $50 off — to immediately capture attention and prompt action. The designer smartly takes advantage of the tactile nature of direct mail with a clean, impactful layout that highlights key elements: compelling imagery, strong brand presence, and the campaign’s highest-value offer placed front and center. By avoiding clutter from disclaimers or excess text, the piece creates visual focus and intrigue, naturally encouraging recipients to flip it over for more details. The result is a postcard that maximizes engagement and drives response through simplicity and thoughtful design.
Highlights:
- Use of versioning: Solid use of time of year to change background image, color theme, & content. Properly setup, this mailer can dynamically these components based on when the mailer is sent ensuring relevancy & improving performance in multiple customer journeys.
- Use of personalization: This mailer is personalized to the recipient – the obvious component is the map and three closest locations – but the large offer and small offer can also be personalized and data-driven based on the recipients purchase history or propensity to engage.
- USPS components: This postcard leverages functional components – like the POSTMASTER IN HOME & Indicia – well. Postmaster in home, while not guaranteed, can sometimes help your mailers hit homes with strategic timing.