Healthcare Expo

Not Our First Rodeo

Even though this wasn’t our first rodeo, SHSMD Connections 2021 didn’t disappoint. We had great conversations with so many show-goers, and we got to do one of our favorite things – talk new mover marketing.

In previous years, SHSMD Connections has brought quite the large crowd. Yet, with the needed precautions due to COVID-19, this year’s show created a much smaller, more intimate setting. Although we weren’t sure how the event would pan out, the smaller turnout gave Strata the chance to really chat with others in the industry, and learn more about the needs and wants of healthcare marketers.

About the Show & Our Experience

This year, two of our employees attended the conference in San Antonio, Texas from September 19-21. With Strata’s booth being front and center as guests entered the exhibit hall, our exposure was unmatched, giving us many great moments for conversation. Our bright orange and yellow (recently refreshed) colors kept the atmosphere light and fun, making it easy for the team to meet as many new contacts as possible while also connecting with familiar faces.

We’re really looking forward to seeing, post-show, how these connections flourish and how we can help healthcare marketers and others within the industry with their new mover marketing endeavors.

Our Takeaways

Our presentation of SmartMove and all that we offer was a huge success, and the feedback we were given emphasized the significant need for our services. Healthcare facilities aren’t just looking for direct marketing, but direct marketing that will make an impact and target the right people at the right time. Whether attendees were familiar with new mover marketing or not, our team educated them on Strata’s personalized touch and efficient processes.

But, not only did Strata come prepared to share our services – but prepared and excited to learn! On their breaks, the Strata team attended numerous breakout sessions and learned about everything from inclusion and diversity in the workplace, to problem solving, engagement, and leadership strategies. They even had the chance to hear from Burl Stamp, President and Founder of Stamp & Chase, who discussed how to properly and effectively engage with and lead teams, customers, and communities (especially post pandemic).

Another great session that the team partook in was Derreck Kayongo’s keynote. Derreck presented on the topic of company culture and how to tackle the subject of company diversity head on, by sharing stories of his own childhood to his own organization, the Global Soap Project. Derreck did a phenomenal job guiding the audience through diversity and inclusion problems, and how they impact the corporate bottom line. He left the crowd speechless. The team was incredibly grateful to have attended and listened in on such impactful conversations, and are so excited to not only come back with some new connections, but with takeaways to strengthen Strata’s services and culture.  

Our Final Thoughts

Overall, SHSMD 2021 was a success for Strata. While it may not have looked like conferences of years past, we’re glad our team had great conversations and made solid connections with those that could attend. Not to mention, our promo items were a hit! See you next year, SHSMD!

Didn’t get to swing by and meet us at the show? Contact us today to see how we can help!