BREZ is a D2C brand offering a unique, premium crafted spirit infused with cannabis and mushroom extracts. The product aims to deliver an uplifting experience with its blend of THC, CBD, and Lion’s Mane, catering to consumers seeking an alternative to alcoholic beverages.
Campaign Creative
Our Take:
This 4″ x 6″ postcard by BREZ is used to introduce a new product – Spirit – to existing customers. By relying on brand recognition, BREZ is able to drive down costs by using a smaller postcard size without sacrificing costs, driving ROAS up. The piece centralizes the product image with the BREZ logo to draw attention. The aspirational headline, “Lift your Spirit,” sets the tone, complemented by clean, modern typography and a well-curated color palette that reinforces brand identity. The postcard effectively integrates multiple CTAs, including a QR code and a direct URL, facilitating easy consumer interaction.
Highlights:
- Strategic Layout: Effective use of visual hierarchy with key elements like product imagery and CTAs prominently placed for easy navigation.
- Clear Offer Communication: The inclusion of a $5 store credit offer with a promo code is straightforward, driving immediate interest and action.
- Brand Consistency: The color scheme and typography align well with the brand’s aspirational and wellness-focused tone, enhancing recognition.
- CTA Optimization: Multiple response options via QR code, URL, and promo code make it simple for recipients to take action.
Brooklinen is a renowned brand in the home essentials market, offering quality bedding and bath products. Known for their commitment to comfort and style, they cater to consumers seeking premium textile products for their living spaces.
Campaign Creative
Our Take:
The bi-fold mailer effectively utilizes its format to guide the viewer through a seamless journey across three panels. The bold headline, “OUR ANNIVERSARY’S A BIG DEAL,” immediately captures attention, supported by a clear and engaging promotional offer of 25% off. The well-organized layout with a strategic visual hierarchy enhances readability and directs focus to key elements like the product showcase and the call to action. The use of earth tones and consistent brand colors throughout the mailer reinforces brand identity and visual appeal. While the imagery aligns with the product theme, incorporating personalized lifestyle-oriented visuals & integrated CTAs could enhance emotional appeal and viewer engagement.
Highlights:
- Engaging Headline and Offer: Prominent and playful, setting the tone for the mailer.
- Effective Visual Hierarchy: Simple design guides the recipient through key information effortlessly.
- BiFold use-case: A strong example of an effective bifold design — it clearly communicates the key message and call to action without relying on the interior panels. Yet, the interior panels add value for the engaged viewer.
- Consistent Branding: Utilizes brand colors and themes effectively to maintain brand identity.
- Sparse Call to Action: Sparse actionable CTA’s on this mailer (a single QR Code on the back) likely hinder Brooklinen’s ability to understand the performance of the campaign and thus, future optimization opportunity.
The Farmer’s Dog is a brand dedicated to providing fresh, human-grade pet food. They emphasize quality and convenience, offering tailored meal plans delivered directly to consumers’ homes.
Campaign Creative
Our Take:
The strong offer of 60% off and free shipping is prominently displayed, immediately capturing attention. The use of vibrant brand colors and a clean layout enhances brand recognition and ensures clarity. Key components like the QR code and URL are strategically placed to facilitate easy action, while the concise copy highlights the benefits of the product with a friendly tone. The inclusion of a personal testimonial adds credibility and emotional appeal, which is slightly undercut by the generic nature of the imagery.
Highlights:
- Clear Offer Presentation: Positioning the discount prominently ensures instant visibility and appeal.
- Effective Use of CTAs: Multiple response options via QR code and URL simplify the action for recipients – plus, they help ensure trackability.
- USPS components: Electronic Service Requested instructs the USPS to notify the Farmer’s Dog of any undeliverable mail – improving future campaigns ROI.
- Visual Hierarchy: A well-structured layout with effective whitespace guides the viewer through key information seamlessly.