Customer Appreciation

Thankful for a Company Culture that Inspires Creativity & Customer Success

It’s the season of giving, and this year (and every year) we couldn’t be anymore thankful for the company we’ve become and continue to be. We’re so grateful for the people and clients we get to work with each and every day, and can’t thank them enough for their hard work and support. That being said, we want to take the time to share what Strata is most thankful for this year – good customer and company culture, and the ways in which you can foster it.

Thank You, Strata Company

This year, we’re not only taking time to look back on how far we’ve come, but to express our appreciation and gratitude for our successes, inspirations, and company culture. Good company culture is created by the employees who show up and give it their all, so it’s important that they have a good place to do that. Having a trusted and respected environment where employees’ voices are heard gives them a space to feel included and listened to.

We strive to make sure all employees feel challenged, supported, and respected, but also ensure it’s clear that Strata isn’t always sunshine and rainbows. The biggest part of a positive atmosphere is being able to handle negative or difficult situations and being able to overcome them. All companies encounter hurdles, but having a team that is ready to conquer them is a large part of a quality company culture. We’re thankful that our team embodies this and was able to be recognized this year, as we were awarded Great Place to Work certification. Check out our blog on how we earned this certificate.

How You Can Focus on Both the Customer & Your Team – Equally

It’s possible to put both your customers and employees first. How? By having good company culture. Customers take how your company is running into consideration, not just what you’re selling to them. The way your employees act, feel, and communicate with each other and your customers often determines how long your clients stick around for, or if they even buy from you to begin with. At Strata, we pride ourselves on the relationships we build with our clients and our employees.  We like to believe that the more excitement and connection there is within the office, the more connected employees are with clients – and the more excited clients are about services and offerings. It’s one thing to sell your product well, but going the extra mile for client experience is the game changer. A positive work environment is what motivates employees to do just that. So, before you think company culture isn’t as important as other aspects of your company, remember that it could very well be the reason your company isn’t seeing consistent sales.

How to Show Thanks

So ask yourself, what do your employees value most in their work environment, and what will motivate them? Is it trust? Respect? Creativity? Consistency? Positivity? The freedom to speak and make decisions? Whatever it may be, whether it’s one, or all of them, instilling the ones that matter most is what will facilitate the best environment for your team.  The goal is for everyone to feel welcomed and accepted. One of the best ways to do this is by periodically recognizing your employees – let them know you see and acknowledge how hard they’re working. Recent studies show that “the best-performing teams receive roughly six positive comments for every negative one. They then share this positivity with their co-workers”, causing a ripple effect of positivity.

Cultures that successfully embrace gratitude tend to share these basics attributes: 

  • They treat their employees like real people, not anonymous workers. 
  • They trust and empower those employees to do great things. 
  • They accept mistakes, encourage original ideas, and reward risk-taking. 
  • They routinely express appreciation for the person, not just the job. 
  • They hire individuals who care about the organization’s future and who will add to the positive culture. 

As we said, a strong, positive, and motivating culture can take time, but the first step is recognizing the team and environment you have, and thinking through where you’d like both to be in the future. We figured, what better time than the season of giving to emphasize this topic? We hope you’re able to take away some insight, see why we’re so thankful for our current culture, and now have some ideas on how to improve your own. Questions? Feel free to contact us.