Where We Are & Where We’re Going
Operation Eco. The name we’ve chosen to represent our environmental initiatives – big or small. The term “operation” has many meanings. One: performance of a practical work or of something involving the practical application of principles or processes. Two: the fact or condition of functioning or being active. And three: an act of surgery performed on a patient. Not only does our team plan to perform practical work that holds true to our principles and values, but we plan to be active in our environmental choices, not just passively checking off a box. And, although we’re not doctors here at Strata, we plan to operate with knowledge, meticulous research, and care for wellness (for both our earth, and our employees).
Our Mission, Vision, & Values
As a team, Operation Eco is dedicated to guiding Strata on an impactful, research-driven journey to evolve our workplace (and even perhaps, ourselves). The workplace is its own ecosystem, affected by our operations, vendors, consumers and our team. Reducing our total eco-footprint and achieving long-term sustainability will be a journey of both small and large challenges. We’re striving to make the largest positive environmental impact as well as encourage positive change in our individual habits. According to the EPA, the largest contributor to carbon emissions is transportation, which is just one example of how we all can make an impact by our individual decisions.
We may just be one small company, but we believe our impact can be greater than our size. To make this impact, we’ll continuously research, test, implement and adjust our eco-focused strategies in order to figure out what tactics have the biggest influence on our efforts and our environment. We plan to stay true to our mission yet be flexible with our timelines, because we understand that a more environmentally conscious, sustainable, flexible, and modern workplace culture is an ongoing, team-based journey, not a singular destination.
Among other things, we value research, accountability, flexibility, communication, partnership and teamwork, innovation, long-term sustainability and efficiency, and modernization. Our value statements are as follows:
- We understand that eco-first decisions should not be made in a vacuum and should be driven, and backed by research.
- We acknowledge that as members of the Operation Eco team, we must be thoughtful about and accountable for our actions, lead by example, and communicate our knowledge and values of sustainability to the company.
- We know that Strata’s eco-first initiative is a journey, and therefor acknowledge that we must be flexible with our decisions, processes, timelines and overall goal for the future.
- We are open to partnering with sustainability experts, knowing that this in uncharted territory for our company, and understanding that industry leaders can help us further our journey and reach our end goal of becoming a carbon neutral company by 2030 and fully sustainable by 2035.
- We are willing to continuously educate ourselves and others in the company on the principles and possibilities of sustainability and are willing to pursue innovative solutions along the way.
- We will continuously keep the wellness and morale of our employees in mind as we go through this journey.
The Operation Eco team’s goal is to work together to guide Strata, and our broader “eco system” on a journey to sustainability that’s driven by research, collaboration, and innovation. We will be thoughtful about all of our actions, open to opinions, and actively communicate our progress. Again – to put it simply, we’re determined to help Strata become a carbon neutral company by 2030 and fully sustainable by 2035.
You’ll notice that we’ve chosen a logo to represent Operation Eco that is quite simple, yet contains an arrow moving towards the right (forward). We’ve included this arrow to symbolize growth over time, as we know our plans and vision may change, but our overall goal will stay the same.
Strata has always kept an eye on the environment and our impact – with roots in the printing industry, we’ve always known that we have to pay closer attention to it than most. Over the years, we’ve done our best to handle waste chemicals with care and efficiency. We’ve paid attention to what was available to us to keep waste low, and have recycled or given our waste to a reclamation company.
Safety-Kleen, a leader in waste disposal services, is the company we’ve used most often for waste reclamation. They specialize in “proper handling, recycling, and disposal of both hazardous and non-hazardous waste” and “ensure that your waste solution balances your objectives, operational demands and budget, while eliminating your environmental burden.”
We’ve also worked with the Forest Stewardship Council (FSC) who ensures certification of paper offerings that are from renewable sources. What does this mean? That this paper was made with the least environmental impact, and the organization responsible for it “shall maintain, conserve and/or restore ecosystem services and environmental values of the Management Unit, and shall avoid, repair or mitigate negative environmental impacts.” We’ve also worked with the Sustainable Forestry Initiative (SFI), who provide “solutions to local and global sustainability challenges.”
Strata also uses (and has used for many years) vegetable dye inks. Additionally, the largest chemical waste from our digital printers, imaging oil, is now reusable dramatically reducing this waste stream.
Although we’ve strived to be environmentally conscious in the past, we believe that our Operation Eco team will help us to hone in on what we’ve done, what we’re doing, and what we can do to make our company as environmentally neutral as possible.
As we stated in our mission above, Strata hopes to conduct ample research and seek out experiences that help us to figure out what tactics have the biggest impact on our efforts and our environment. Our first and current focuses are renovations and remodeling and eco-friendly and efficient chemistry. Check back for next steps.
Interested in following along with Operation Eco’s journey? Keep an eye out for future StrataBytes blogs on our website, and connect with us on social media (Instagram, Facebook, and LinkedIn) to follow our eco initiative.
Convenience, Connection & Speed
You may have read our last blog series, The Power of Print. If you did, you know we have a lot of trust and are well versed in print services and print marketing materials. Print is how we started our company, and we’ll always believe in its power. We could probably go on for 15 more “parts” of the power of print series, but we’d be remiss if we didn’t switch over to another very important aspect of marketing (especially in today’s world) – digital.
Digital marketing is powerful on its own, and even more powerful when it’s mixed with print. It has so many different avenues, varieties, and uses, and is so commonly used today that it’s become almost unknowingly intertwined with our daily lives. Many times, we don’t even notice that we’re being marketed to at all when it’s through a digital platform.
Today, we’re living in the most digital age yet, and our world seems to get even more technology-driven every day. To start this new series, The Power of Digital, we’re looking at why digital avenues of communication and marketing are so incredibly powerful.
First and foremost – we all know that the smartphone is taking over. Why? Convenience. Many of us wake up to a smartphone alarm, use it to check the weather, contact friends, family, and coworkers, to track our wellness, check social media, and later, look up how to make dinner…you get it. We’re on our mobile phones all the time. Gone are the days of turning on the TV to check the weather channel, hopping on the computer to respond to an email, or digging out the cookbook to find a recipe. Smartphones have seriously given the word “convenience” an entirely new meaning.
With a few taps on your phone, you can find, order, and pay for something in seconds. You can view a photo or video in real (live) time – or just seconds after it’s taken. Conveniently, consumers can get something when, where, and how they need it, right away if they’d like. If your business is found digitally, and is convenient to get to, you’re seen as useful, easy to buy from, low-effort, simple to understand, and responsive…the list goes on. In fact, 52% of customers in a recent study said that half or more of their purchases are influenced by convenience.
Being a part of the digital world and having a strong online brand presence shows customers that you value their time and energy. Having a positive digital presence can not only increase consumer awareness, but can also work to strengthen your brand by building credibility. Today’s consumers will naturally expect to find your business online. If they can’t find it, they may question your reliability and even your authority. Your presence online displays a sense of professionalism that allows you to prove your authoritative expertise and stand out against your competitors.
With so many avenues of convenient communication, customers feel more connected to their favorite (and least favorite) companies than ever before. As technology advances, so do interactions between consumer and company. Customers are even so used to getting digitally contacted by companies that welcome emails have an average open rate of 82%!
Digital communication opens many doors to how and when a company or customer chooses to communicate. Whether they choose social media messaging, emailing, chatting, advertisements, or another medium, they’re able to quickly and easily connect with a customer or business. A customer’s experience with one or more of your touchpoints can make or break a sale. Every digital touchpoint interaction should be optimized & simplified to make sure your customers have the best experience possible. This will guide them through the sales funnel so they can convert from a prospect to a customer. The easier and simpler the communication with a company, the better. Simplifying every touch point of digital communication can ultimately be the reason consumers connect with a company over its competition.
Last but not least, digital is almost always much faster than any other marketing and communication medium. Reach someone right away by direct message and quick notifications. With this instant gratification, customers and businesses alike feel no need to wait anymore.
Your customers are bombarded by so many options on the internet. So it’s important to use digital ads and content to your advantage to stand out among the competition, and like we’ve said before, it doesn’t hurt to combine digital with print marketing in an effective multichannel campaign.
By 2024, digital advertising spending worldwide is projected to exceed half a trillion to $524.17 billion. Make sure you’re yielding the power of digital marketing and when you’re ready, contact us to start brainstorming your next digital strategy.