Brooklinen is a renowned brand in the home essentials market, offering quality bedding and bath products. Known for their commitment to comfort and style, they cater to consumers seeking premium textile products for their living spaces.
Campaign Creative
Our Take:
The bi-fold mailer effectively utilizes its format to guide the viewer through a seamless journey across three panels. The bold headline, “OUR ANNIVERSARY’S A BIG DEAL,” immediately captures attention, supported by a clear and engaging promotional offer of 25% off. The well-organized layout with a strategic visual hierarchy enhances readability and directs focus to key elements like the product showcase and the call to action. The use of earth tones and consistent brand colors throughout the mailer reinforces brand identity and visual appeal. While the imagery aligns with the product theme, incorporating personalized lifestyle-oriented visuals & integrated CTAs could enhance emotional appeal and viewer engagement.
Highlights:
- Engaging Headline and Offer: Prominent and playful, setting the tone for the mailer.
- Effective Visual Hierarchy: Simple design guides the recipient through key information effortlessly.
- BiFold use-case: A strong example of an effective bifold design — it clearly communicates the key message and call to action without relying on the interior panels. Yet, the interior panels add value for the engaged viewer.
- Consistent Branding: Utilizes brand colors and themes effectively to maintain brand identity.
- Sparse Call to Action: Sparse actionable CTA’s on this mailer (a single QR Code on the back) likely hinder Brooklinen’s ability to understand the performance of the campaign and thus, future optimization opportunity.