Santander Bank is a prominent financial institution focusing on personal and business banking solutions. Known for its commitment to customer-centric services, Santander offers a range of banking products designed to cater to diverse financial needs.
Campaign Creative
Our Take:
This tri-fold direct mail piece effectively captures the viewer’s attention with a compelling financial offer displayed prominently. The mailer utilizes a clear, straightforward call to action, making it easy for recipients to engage via a QR code or website link. The layout balances text and whitespace, enhancing readability and guiding the viewer through essential information. While the strong color scheme reinforces brand identity, the mailer could benefit from more varied imagery to strengthen emotional engagement.
Highlights:
- Prominent Offer Display: The mailer places a high-value financial incentive front and center, increasing its visibility and appeal while improving the likelihood of engagement.
- Leveraging Tri-Fold Template: This design leverages the tri-fold user experience well – the messaging and value prop is clear and complete in both an opened and unopened state.
- Clear CTA: Multiple personalized & actionable steps are provided, including a personalized QR code & coupon code, website, and branch visit options, simplifying user engagement.
- Effective Visual Hierarchy: The structured layout with step-by-step visuals and ample whitespace guides readers smoothly through the content. Good placement of required financial disclaimer text.
The Farmer’s Dog is a brand dedicated to providing fresh, human-grade pet food. They emphasize quality and convenience, offering tailored meal plans delivered directly to consumers’ homes.
Campaign Creative
Our Take:
The strong offer of 60% off and free shipping is prominently displayed, immediately capturing attention. The use of vibrant brand colors and a clean layout enhances brand recognition and ensures clarity. Key components like the QR code and URL are strategically placed to facilitate easy action, while the concise copy highlights the benefits of the product with a friendly tone. The inclusion of a personal testimonial adds credibility and emotional appeal, which is slightly undercut by the generic nature of the imagery.
Highlights:
- Clear Offer Presentation: Positioning the discount prominently ensures instant visibility and appeal.
- Effective Use of CTAs: Multiple response options via QR code and URL simplify the action for recipients – plus, they help ensure trackability.
- USPS components: Electronic Service Requested instructs the USPS to notify the Farmer’s Dog of any undeliverable mail – improving future campaigns ROI.
- Visual Hierarchy: A well-structured layout with effective whitespace guides the viewer through key information seamlessly.