Leading by Example: Strata’s Eco-First Business Strategy

How We Plan to Exceed Sustainable Business Standards


I spend a lot of time in the outdoors. I always have.

Whether it’s hiking, fishing, diving or something else, the outdoors has always been a defining presence in my life — a presence that has allowed me to see some of the best of what our natural world has to offer.

Unfortunately, I’ve also seen many ways in which we’re failing our environment. Regardless of one’s political and institutional beliefs, I think we all can agree that we only have one planet, and caring for it makes the same “sense” as caring for our homes or our children. In fact, for me, this is mostly about caring for our children.

I believe we’ve reached a tipping point, a crossroads — whatever you want to call it — where the choice is simple: take action to protect our planet now or accept a future of grave uncertainty and limited possibility.

Those of us in business are on the front lines of environmental impact, and now more than ever, we must act as leaders.

For too long, businesses have simply chalked up environmental activism to donations or the purchase of energy credits.

These are both fine things, but cutting a check and carrying on, “business as usual,” has become nothing short of insufficient.

Looking inward, sustainable business practices have always been somewhere on Strata’s agenda. We offer eco-friendly options, we’re careful with our byproduct disposal and make efforts to reduce waste wherever it’s created.

This too is not enough.

Going forward, effective immediately, Strata is implementing an aggressive eco-first strategy to not only meet widely recognized standards for sustainable business but exceed those criteria to the point of setting new industry benchmarks. We’re going to look carefully at the science and our environmental impact, and address each part of our operation to reach a goal of being carbon neutral by 2025 and environmentally neutral by 2030.

To start, we will develop, articulate and implement more responsible internal and external practices. We will allocate ten percent of company profits towards eliminating our footprint. We will participate through company-sponsored volunteerism in environmentally impactful ways, and together, see just how far these actions take us in attaining our goals. As these things come into being, we will re-evaluate and adjust.

We’re creating this blog series to lead by example, taking our readers along with us as we move towards new levels of sustainability. Throughout, we’ll be exploring what environmental responsibility means to our business and what kind of changes we’re making to see a real, measurable impact.

We are not certain where this journey will take us. Some of the concepts and technologies we will need to reach our ultimate goal are not even fully developed or available, yet. However, we have a chance to take adversity and channel it into opportunity. It is a challenge that we meet with optimism.

We’re excited to share our journey with you, and hope you’ll follow along, both as readers and business people committed to sustainability. We look forward to seeing what one small, for-profit business can accomplish.

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