How to Create (Healthcare) Incentives that Resonate with New Movers & Boost Conversions

12.01.2022 Rob Krischker

A Strata YouTube Channel Original

In our last few blogs (and their corresponding YouTube videos) we’ve gone over the basics of new mover marketing, how to choose a new mover marketing partner, and the best workflows and channels to reach new movers among different industries. It’s important to remember that new mover marketing can differentiate between industries, and to curate the best plan of action for your specific business – not just any business. In this blog, and in the video below, we’ll go over how healthcare systems can create incentives that highly resonate with new movers.

A Quick Review of New Mover Marketing

To give you a brief refresher, new mover marketing is a specific, niche marketing tactic that’s designed to reach new residents in your area. It’s one of the most effective ways to bring in new customers that have just recently entered your specific target market. When it comes to new movers, they’re nobody’s customer, yet – so it’s an effective tactic to make a good first impression at the same time they’re looking for your product or service.

The Benefits of Incentives

While some people may view incentives and free giveaways as too expensive or not worth the time and effort, we’re here to tell you that couldn’t be farther from the truth! Incentives have a multitude of benefits that have long-lasting effects on your business as well as current and potential customers. They help build a positive company image in the minds of new movers – since your relationship starts with a free gift (or other incentive). Along with this, incentives boost ROI. While you may be spending a little up front, you can get a lot back in return – potentially a life-long, loyal customer.

The First Rule of Incentives

While there are many important things to remember when it comes to incentives, being generous is the most crucial. Sure, you may be swayed to try and take the inexpensive route, but it likely won’t pay off in the end. It’s always better to be generous right off the bat, to show your potential patients you care – especially when it comes to healthcare. Patients want to feel seen, heard, and special, especially when it comes to their healthcare providers. To achieve a personal relationship with your customers, it’s important to make sure you do everything to show you’re willing to go above and beyond your competitors.

New movers are a segment that’s more willing to spend money than established residents. In fact, they’re likely to spend 2-5 times as much within their first few months of moving into their new home, so this is a crucial time for your health system or urgent care to take advantage of and secure new patients. While you may be putting out some money, new movers will always appreciate a free gift, and, once they become a loyal patients, they’ll likely be willing to spend more money with you. If you’re thinking there’s no way your system can afford grand, intricate and personalized gift items, we’re here to tell you that these gifts don’t have to be grand at all. They can be anything from branded thermometers to first aid kits. Basically, anything that represents what your system does, who you are, and your care for your patients. Ultimately, the hope is that when they use it, they’ll be reminded of your healthcare system and associate your brand with good, positive thoughts.

What’s Next?

Now that you know the benefits of healthcare incentives, and the first rule of thumb, learn a bit more by heading over to our YouTube channel. You’ll hear from Rob, a member of Strata’s Strategic Sales Team. He’ll provide you with even more information about effective healthcare system incentives. If you’re ready to take these new mover marketing steps with Strata, contact us today.

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