NonProfit Pro Article
Strata Company’s Vice President Mark Frisina shared insights with NonProfit Pro on effective ways nonprofits can achieve their fundraising and marketing goals. In his article, he states “Nonprofit marketers could improve their fundraising programs significantly with targeted, segmented campaigns and personalized content that triggers response based on likes, interests, past behaviors and giving motivation.”
Frisina also cautions nonprofits from communications overload in their fundraising efforts. He says, “While it’s important to gather accurate, updated contact information, the donation process must be as simple as possible. Save deeper demographic and psychographic questions for other primary data-gathering methods.”
Click here for the full article and read about tips to improve your fundraising programs.
Strata Company has more than 25 years of experience helping nonprofit organizations realize greater ROI for their fundraising efforts. Our clients benefit from a unique approach that joins data, award-winning creative, the latest technologies and a commitment to personalized service. Contact us to learn more about how we can help.
About Mark Frisina
As an entrepreneur, direct marketing guru and Vice President of Strata Company, Mark Frisina’s career has been built around business development and client relations. Mark’s strategic insight, ability to build trusted relationships, and focus on delivering the best ROI for clients are valued assets among all those he collaborates with. A proud Penn State and Villanova alum, Mark spends his spare time at the golf course, cheering on his son at lacrosse games, and watching his daughter cheerleading at local high school basketball games.