A Strata YouTube Original Series
Digital advertising encapsulates most marketing that occurs online – including social media, streaming channels, display ads, and more. In our latest YouTube video, we sat down with Caitlin, Strata’s Marketing Manager, to go over some of the most frequently asked digital advertising questions. Here’s a snippet of just a few of them, below.
Why is digital advertising important?
Digital advertising gives you a high level of outreach and has a huge audience reach. And, within that outreach, it gives you full control over how you connect with them. Also, it’s so widely used because of the user’s ability to filter down an audience to specifics while still reaching tons of people.
What is the most important thing to keep in mind/remember when it comes to digital advertising?
Clear goals! It’s extremely important to understand exactly what you want out of your campaign before and while executing it. You can be more broad or very specific in your goals, just make sure you have them. Some of the most common goals are awareness, conversions, purchases, and sign ups.
How do I know who to target with my digital advertising?
To know who to target, you’ll need to do a lot of market research. Part of initial research is your own understanding of your business, audience, and simply your intuition. This understanding and intuition, plus additional research and industry statistics, will lead you in the right direction.
For more frequently asked digital advertising questions and in-depth answers, view the full video on our YouTube channel, here. Caitlin covers:
- What’s the best way(s) to get people to click?
- What’s the most common mistake you see made with digital advertising design?
- What’s the most common mistake made when managing digital ads and how can it be avoided?
- How long will it take until I start seeing results from my digital advertising?
- How do I figure out my digital advertising’s ROI (how do I check on the health of my campaign)?
- How do I decide on digital ad placement/sizing?
- What are the biggest measurements of long-term and short-term digital advertisement success?
Click the image below to view the full video!