Customized Marketing Materials in Real Time
A leading food services company with more than 250,000 employees serving 22 countries, providing food services for 750 locations across the nation.
The company faced branding, production, process and cost-management challenges. It needed a smarter, easier way to create and manage menus, as well as respond to local and regional preferences, while corporate marketing could maintain control.
Strata developed a custom cloud-based Marketing Operations Management (MOM) platform that hosts corporate-approved menu templates users can easily select and customize to fit their needs. The approvals process is now streamlined to expedite the ordering process and reduce time spent on fulfillment. Pricing control features help management uphold contracts and run more cost-effective operations.
Strata’s MOM platform helped the company cut costs and speed time to market, reducing production turnaround time by 50%. The intuitive, user-friendly solution empowers both associates and clients with its self-serve model, while allowing corporate marketing to strengthen the company’s corporate vision, brand presence and adherence to business standards.