Applying Lean Methodology in Marketing and Communications

Lean Methodology in Marketing Communications

“Lean,” a concept with roots in the manufacturing industry, has become a bit of a buzzword in the business world. Start-ups, in particular, embrace this model, which seeks to maximize efficiency, minimize waste, and allow rapid changes according to customer feedback and preferences. In an article that appeared on Relevance.com, Strata Founder and President Jeff Sammak discusses goals and principles of lean business, how the marcom industry can apply lean thinking and the steps necessary to take action.

Read the full article here

For more than 20 years Strata has specialized in applying technology to solve mission-critical business challenges. Strata’s solutions increase efficiency through automation and business process improvement. Strata works with leading enterprise businesses, including Fortune 500 companies, to eliminate bottlenecks, redundancies and legacy systems that hold their organization back. Our cloud-based tools are used to streamline their workflows, seamlessly transfer data between disparate systems, centrally manage resources and more.

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