New Mover Marketing
Introducing SmartMove – A New Way to Making a Lasting Impression
SmartMove is a robust, multichannel, multi-touch, new mover marketing program that helps you find the perfect time and place to reach your target audience, right as they move into your surrounding area – using tactics like direct mail, digital advertising, email, and more. This audience is just looking for new businesses to frequent, so reach them throughout their customer journey to establish trust, build brand loyalty, and turn them into long-term, devoted customers. Our marketing professionals have years of new mover experience, and know the best tactics to catch the eyes (and allegiance) of those new to your community.
Benefits of SmartMove
Make a Strong First Impression, First
SmartMove’s approach to new mover marketing isn’t just smart, it’s timely. An intelligent combination of direct mail and display ads put you in front of new residents the moment they arrive in the neighborhood, providing you the opportunity to make a strong first impression before your competitors.
Build Vital (and Valuable) Relationships
With SmartMove you won’t just make a strong first impression, you’ll make a lasting one. After the initial outreach, follow up with automated email workflows, dimensional mailers, display ads, or whatever vehicle best fits your needs. Multiple – and multi-channel – touches help you build brand affinity, and introduce respondents to related products and services.
Get Intelligent, Actionable Insight
SmartMove uses a variety of vehicles to collect real-time responses on a one-to-one level. Armed with sophisticated proprietary technology, your responses are aggregated for advanced reporting and analysis, providing you the ability to make enhancements on the fly and improve your campaign’s ROI.
A Smarter Approach to New Mover Marketing
What SmartMove Looks Like
A Road Map for Reaching New Movers
More Multichannel Campaign Management
SmartMove Lite
An affordable way to build brand awareness with new movers, SmartMove Lite is a digital advertising program that helps build valuable relationships with your target audience quickly – and without breaking the bank.
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