Connect with new residents in your neighborhood like never before and put your health system in front of the right niche audience with a multi-channel, multi-touch, patient acquisition program.
Benefits of SmartMove
Make a Strong First Impression, First
SmartMove’s approach to new mover marketing isn’t just smart, it’s timely. An intelligent combination of direct mail and display ads puts your health system in front of new residents the moment they arrive in the neighborhood, providing you the opportunity to make a strong first impression before your competitors.
Build Vital (and Valuable) Relationships
With SmartMove you won’t just make a strong first impression, you’ll make a lasting one. After the initial outreach, follow up with automated email workflows, dimensional mailers, display ads, or whatever vehicle best fits your needs. Multiple – and multi-channel – touches help you build brand affinity, and introduce respondents to your system’s services.
Get Intelligent, Actionable Insight
SmartMove uses a variety of vehicles to collect real-time responses on a one-to-one level. Armed with sophisticated proprietary technology, your responses are aggregated for advanced reporting and analysis, providing you the ability to make enhancements on the fly and improve your campaign’s ROI.
What SmartMove Looks Like
A Road Map for Reaching New Movers
More Multichannel Campaign Management
An affordable way to build brand awareness with new movers, SmartMove Lite is a digital advertising program that helps build valuable relationships with your target audience quickly – and without breaking the bank.