A New Mover Program for Grocers

Introducing SmartMove – Next Generation New Shopper Acquisition Program

SmartMove – A Smarter Approach to New Shopper Acquisition

New movers offer a unique opportunity to drive new business for grocery stores and build brand loyalty. Be the first to reach out and make a connection while they’re actively looking for the best services and creating their shopping habits.

Benefits of SmartMove for Grocers

Make a Strong First Impression, First

SmartMove’s approach to new mover marketing isn’t just smart, it’s timely. Our multi-touch campaigns combine direct mail and display ads to put your grocery store in front of new residents the moment they arrive in the neighborhood, providing you the opportunity to make a strong first impression before the other grocers in your region.

Build Vital (and Valuable) Relationships

With SmartMove you won’t just make a strong first impression, you’ll make a lasting one. After the initial direct mail outreach filled with data-driven personalized coupons, follow up with targeted display ads, or whatever vehicle best fits your needs. A multi-touch program (and multi-channel) can help you build brand affinity, and introduce respondents to your store’s offerings.

Get Intelligent, Actionable Insight

SmartMove uses a variety of vehicles like QR codes, PURLs and coupons to collect real-time responses on a one-to-one level. Each touchpoint provides opportunities to engage targets, strengthen brand recognition, and acquire new business intelligence, providing you the ability to make enhancements on the fly and improve your campaign’s ROI.

What SmartMove Looks Like

A Road Map for Reaching New Movers

More New Mover Marketing Solutions

SmartMove Lite

An affordable way to build brand awareness with new movers, SmartMove Lite is a digital advertising program that helps build valuable relationships with your target audience quickly – and without breaking the bank.

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SmartMove for Healthcare

A robust, multichannel healthcare marketing program that works to establish valuable relationships with new movers actively looking to find a new physician in your area.

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Ready to Turn New Movers into New Shoppers?

Get in touch to find out how we can help you reach new movers with SmartMove.