Personalized Landing Pages

As the go-to-choice for successful direct marketing conversions, we’re masters of the personalized landing page. We use the attributes of each individual record to control variable images, text, offerings and forms, giving each campaign member the feeling that the page was built just for them.

PURLs

PURL [pərl] (noun):

1. Personalized Uniform Resource Locator
2. A URL that uses personalization to increase click-through rates.

They sound complex but PURLs are actually incredibly easy to implement into any omnichannel campaign and can quickly boost conversion rates. So, what’s their secret? Human nature: we love seeing things with our name on it!

Offline Conversions

Offline conversion is a method of capturing campaign conversions through geofencing technology. To put it simply, we create a digital fence around the physical locations you’d like campaign members to travel to (grocery store, pizza shop, etc.) and then we can precisely identify whenever someone from your campaign walks through your doors. Magic!

eBRCs and BRCs

Classics never die. Business Reply Cards – or BRC for short – have been the epitome of direct mail tracking since 1928. While that basically makes them a dinosaur relative to our other response mechanisms, they – along with their digital counterpart the eBRC – still work like a charm.

Campaign Attribution for Every Channel

We get it – every campaign is different, and sometimes a unique response mechanism is needed. Are you looking for a solution that’s not listed above? Don’t worry we can do it – all you need to do is ask.