A Smarter Approach to New Mover Marketing

SmartMove is an intelligent, hyper-personalized direct mail program that works to establish valuable relationships with new movers actively looking to choose trusted brands in your area.
SmartMove
Trusted by
Kroger
SmartMove

Build Lasting Customer Relationships with SmartMove

Define Your Target Audience

Using Omneural, Strata's proprietary New Mover data source, we'll pinpoint your ideal geographic targets and target the highest converting prospects, segmenting Movers and Sliders, while suppressing same-zip movers entirely.

Deliver a Hyper-Personalized Direct Mail Strategy

Our team will guide you to success ensuring the right number of touches to new movers with tailored content, personalized callouts, and variable response options designed to maximize engagement.

Campaign Execution Real Time Reporting

Optimize for Results

With a custom dashboard, you're able to monitor performance in real time with 1:1 attribution. By analyzing trends, we can potentially make data-driven adjustments to boost campaign ROI before the next mail drop.

New Mover Success Story

25,000+

New Shoppers Acquired

2,700+

Avg. Coupons Redeemed Monthly

18.6%

Coupon Redemption Rate

Strata recommended a personalized and targeted new mover strategy designed to engage and entice new movers the moment they moved in. Understanding the need to make a strong first impression, Strata designed and launched a campaign.

SmartMove Lite

Why Brands Love SmartMove

Make a Strong First Impression

SmartMove’s timely, results-driven new mover marketing puts your brand in front of new residents as they settle into their homes—letting you connect with them before competitors. By leveraging hyper-personalized direct mail, you can capture their attention early and establish meaningful relationships.

Nurture Ongoing Connections

Go beyond a memorable introduction and maintain a strong presence throughout the customer journey. Follow-up touchpoints nurture brand loyalty and introduce targeted products or services, ensuring your business remains top of mind for each recipient.

Gain Actionable Insights

SmartMove’s proprietary technology gathers real-time responses for advanced analysis, enabling you to optimize campaigns and boost ROI. With ongoing data insights, you can confidently refine your strategies to stay effective and continuously improve performance.

★★★★★

"We have seen a huge uptick in clinic visits and surgeries for our internal group, which we believe to be a direct result. We have also increased our email and mailing lists as a result of people who sent back the postcard or went online to fill out preferences."

- Marketing Manager, Major Metropolitan Area University Hospital System

Why Brands Love SmartMove

Make a Strong First Impression

SmartMove’s timely, results-driven new mover marketing puts your brand in front of new residents as they settle into their homes—letting you connect with them before competitors. By leveraging hyper-personalized direct mail, you can capture their attention early and establish meaningful relationships.

Nurture Ongoing Connections

Go beyond a memorable introduction and maintain a strong presence throughout the customer journey. Follow-up touchpoints nurture brand loyalty and introduce targeted products or services, ensuring your business remains top of mind for each recipient.

Gain Actionable Insights

SmartMove’s proprietary technology gathers real-time responses for advanced analysis, enabling you to optimize campaigns and boost ROI. With ongoing data insights, you can confidently refine your strategies to stay effective and continuously improve performance.

Burger Chain Success Story

147,220

Mailers Sent in the Campaign

17.69%

Response Rate from the First Touch Mailer

13.84%

Response Rate from the Follow-up Mailer

A multi-unit restaurant franchise partnered with Strata to attract new residents and build long-term customer relationships. Through a multi-touch direct mail campaign, featuring personalized offers and tracking tools, the restaurant chain successfully increased response rates, gathered valuable customer insights, and strengthened brand loyalty. The initiative led to a notable increase in new customer engagement and repeat visits.

How the Program Works

Define Your Target Audience

Pinpoint your ideal demographic and geographic targets, excluding same-zip movers, to focus only on the highest converting prospects.

Deliver Hyper-Personalized Mail

Engage your audience with multiple direct mail touchpoints featuring tailored content, imagery, and response options designed to maximize engagement.

Optimize for Results

Track performance in real time, uncover trends, and make data-driven adjustments to boost your campaign ROI.

Join Our Other Satisfied Business Owners.

Join Our Other Satisfied Business Owners.

★★★★★

"We have seen a huge uptick in clinic visits and surgeries for our internal group, which we believe to be a direct result. We have also increased our email and mailing lists as a result of people who sent back the postcard or went online to fill out preferences."

- Marketing Manager, Major Metropolitan Area University Hospital System

Take the Next Step in Customer Growth

SmartMove isn’t just about sending mail—it’s about building lasting customer relationships. Let’s create a campaign that drives results for you.

Frequently Asked Questions

Strata partners with businesses that value expertise, precision, and measurable results in direct mail and print. With years of experience, we specialize in helping all industries achieve impactful outcomes through strategic direction and targeted solutions. If you’re looking for a partner who understands how to maximize your marketing efforts, we’re here to help. 

At Strata, we go beyond simply executing campaigns—we provide strategic direction to ensure your goals are met effectively. Our team leverages decades of direct mail and print expertise to tailor solutions that drive measurable results. Whether it’s boosting engagement or improving ROI, we’re dedicated to making your marketing efforts impactful and efficient. 

Our approach is all about finding the right solution for your business. While we offer pre-built options for efficiency, we excel in crafting tailored strategies that align with your goals and budget. With a focus on achieving results, we guide you through every decision to ensure your campaign makes a meaningful impact. 

Our pricing is based on components, format, and volume, but what sets us apart is our ability to strategically align services with your goals and budget. We focus on delivering results by optimizing every aspect of your campaign for maximum impact. 

We don’t currently work with clients outside the US; but we can mail internationally if desired!

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