A Smarter Approach to New Mover Marketing
Build Lasting Customer Relationships with SmartMove
Define Your Target Audience
Using Omneural, our proprietary New Mover data source, we'll pinpoint your ideal geographic targets and identify the highest-converting prospects. We'll segment Movers and Sliders while completely suppressing same-zip movers.
Deliver a Hyper-Personalized Direct Mail Strategy
Our team will guide you to success by ensuring the optimal number of direct mail touchpoints for new movers, featuring tailored content, personalized callouts, and variable response options designed to maximize engagement.
Optimize for Results
With a custom dashboard, you can monitor performance in real time with 1:1 attribution. By analyzing trends, we can make data-driven adjustments to optimize campaign ROI before the next mail drop.
New Mover Client Success Story
25,000+
New Shoppers Acquired
2,700+
Avg. Coupons Redeemed Monthly
18.6%
Coupon Redemption Rate
Hannaford’s marketing team was looking for a way to convert new movers in their area. They recognized that early outreach to this niche audience had the ability to turn them into loyal, repeat customers, but were unsure of how to reach them before the competition. See how we helped them acquire 25,000+ new shoppers in a ten-month span.
Why Brands Love SmartMove
Make a Strong First Impression
SmartMove’s timely, results-driven new mover marketing puts your brand in front of new residents as they settle into their homes—letting you connect with them before competitors. By leveraging hyper-personalized direct mail, you can capture their attention early and establish meaningful relationships.
Nurture Ongoing Connections
Go beyond a memorable introduction and maintain a strong presence throughout the customer journey. Follow-up touchpoints nurture brand loyalty and introduce targeted products or services, ensuring your business remains top of mind for each recipient.
Gain Actionable Insights
SmartMove’s proprietary technology gathers real-time responses for advanced analysis, enabling you to optimize campaigns and boost ROI. With ongoing data insights, you can confidently refine your strategies to stay effective and continuously improve performance.
★★★★★
"We have seen a huge uptick in clinic visits and surgeries for our internal group, which we believe to be a direct result. We have also increased our email and mailing lists as a result of people who sent back the postcard or went online to fill out preferences."
- Marketing Manager, Major Metropolitan Area University Hospital System
Why Brands Love SmartMove
Make a Strong First Impression
SmartMove’s results-driven new mover marketing puts your brand in front of new residents as they settle into their homes, helping you connect with them before competitors do. By leveraging hyper-personalized direct mail, you can capture their attention early and build meaningful relationships.
Nurture Ongoing Connections
Go beyond a memorable introduction by maintaining a strong presence throughout the customer journey. Strategic follow-up touchpoints nurture brand loyalty and introduce targeted products or services, keeping your business top of mind.
Gain Actionable Insights
Our proprietary technology collects real-time responses for advanced analysis, allowing you to optimize campaigns and maximize ROI. With continuous data insights, you can refine your strategies with confidence and drive ongoing performance improvements.
New Mover Client Success Story
5.9%
Campaign Response Rate
8.1%
Unique Engagement Rate
2,049
Total Physician Referral Requests
Lehigh Valley Health Network approached Strata with the goal of bolstering its brand presence throughout the region while also strategically targeting new residents across diverse market areas to acquire new patients. See how we helped them generate 2,000+ physician referral requests.
How the Program Works
Define Your Target Audience
Pinpoint your ideal demographic and geographic targets, excluding same-zip movers, to focus only on the highest converting prospects.
Deliver Hyper-Personalized Mail
Engage your audience with multiple direct mail touchpoints featuring tailored content, imagery, and response options designed to maximize engagement.
Optimize for Results
Track performance in real time, uncover trends, and make data-driven adjustments to boost your campaign ROI.
Join Our Other Satisfied Business Owners.
Join Our Other Satisfied Business Owners.
★★★★★
"We have seen a huge uptick in clinic visits and surgeries for our internal group, which we believe to be a direct result. We have also increased our email and mailing lists as a result of people who sent back the postcard or went online to fill out preferences."
- Marketing Manager, Major Metropolitan Area University Hospital System
Take the Next Step in Customer Growth
SmartMove isn’t just about sending mail—it’s about building lasting customer relationships. Let’s create a campaign that drives results for you.
Frequently Asked Questions
What kinds of industries and businesses does Strata work with?
Strata partners with businesses that value expertise, precision, and measurable results in direct mail and print. With years of experience, we specialize in helping all industries achieve impactful outcomes through strategic direction and targeted solutions. If you’re looking for a partner who understands how to maximize your marketing efforts, we’re here to help.
How can my business benefit from working with Strata?
At Strata, we go beyond simply executing campaigns—we provide strategic direction to ensure your goals are met effectively. Our team leverages decades of direct mail and print expertise to tailor solutions that drive measurable results. Whether it’s boosting engagement or improving ROI, we’re dedicated to making your marketing efforts impactful and efficient.
Are there out-of-the-box solutions or can your services be customized my needs?
Our approach is all about finding the right solution for your business. While we offer pre-built options for efficiency, we excel in crafting tailored strategies that align with your goals and budget. With a focus on achieving results, we guide you through every decision to ensure your campaign makes a meaningful impact.
How much do your services cost & can you work around my budget?
Our pricing is based on components, format, and volume, but what sets us apart is our ability to strategically align services with your goals and budget. We focus on delivering results by optimizing every aspect of your campaign for maximum impact.
Does Strata work with clients outside the U.S.?
We don’t currently work with clients outside the US; but we can mail internationally if desired!
