Dimensional Mail

TACTILE EXPERIENCE
TANGIBLE RESULTS

In an increasingly digital world, high impact dimensional mail cuts through the noise to deliver a tactile experience that leaves a lasting impression.

TACTILE EXPERIENCE

Prospect

Use Case A B2B technology company was looking for a way to reach high-value targets whose contact information was acquired from a reputable list provider (cold prospects)

Theme Create credibility through technology + Daily physical connection

Premium Item Echo Dot Holder

Incentive Amazon Echo Dot Alexa-enabled smart speaker

Targeting and Segmentation Purchased list targeting sales and IT leadership at B2B firms

Lead

Use Case A consumer fitness product company was looking for a way to associate their brand with a morning ritual in an effort to engage warm leads

Theme Engage Senses + Daily physical connection

Premium Item La Columbe Premium Coffee

Incentive French Press

Targeting and Segmentation Warm leads who have expressed interest but not converted within 2 weeks

Opportunity

Use Case A B2C financial services organization was looking for a way to convert opportunities by presenting their offering in a unique, engaging way

Theme Create credibility through technology and content

Premium Item Conversion Video Mailer presenting the offering’s strengths

Incentive State of the Market Report

Targeting and Segmentation Stalled opportunities – current opportunities the sales organization wanted to further engage/inform without the need for additional meeting time

Win

Use Case A heavy equipment dealer was looking for a way to congratulate new owners of their equipment and onboard them as service customers

Theme Product correlation + Daily physical connection

Premium Item Wells Lamont leather work gloves

Incentive Variable service discount based on equipment purchase value

Targeting and Segmentation New customers, segmented based on the model of equipment purchased, with variable discounts

Client

Use Case An IT security consulting firm was looking for a way to reach out to current clients to promote their services related to changes in the regulatory environment

Theme Play/Gamification + Desk engagement

Premium Item 3D puzzle

Incentive Not applicable to keep the interaction informational/conversational

Targeting and Segmentation Current clients identified as being subject to regulatory changes, segmented based on the partner or client relationship executive in charge of that client

TAILORED CAMPAIGN

TANGIBLE RESULTS

LET'S TURN HIGH-VALUE PROSPECTS INTO HIGH-VALUE CLIENTS