The Perfect Recipe for Centralizing Brand Assets

The Perfect Recipe for Centralizing Brand Assets

Client

A major baked goods manufacturing company with multiple brands and operations in nearly 20 countries around the world.

Challenge

Given the global reach and multiple entities under one parent, our client desperately needed a centralized place to ensure brand integrity and compliance. Many of the business units were utilizing different templates and different providers, leading to inconsistent use of messaging, colors and corporate standards.

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