Targeted, Multichannel Campaign Success

Client

A major metropolitan healthcare system with urban and suburban locations that has ~1,000 beds, 3 hospitals, 15 outpatient centers, and 30+ primary care practices.

Background & Objective

A senior level marketing executive, with a previous relationship with Strata, moved from one prominent healthcare system to another. Knowing how well the SmartMove strategy worked to boost patient acquisition at her previous system, she looked to bring the same results to her new system while considering the highly competitive and diverse landscape. With that, Strata was hired to create a campaign that showcased their brand and services with a specific focus on emergency/urgent care, patient acquisition through proactive outbound scheduling, and collection of service line interests for ongoing CRM generated communication.

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