Client
Strata – we used this tactile solution offering for our own marketing needs.
Challenge
Create a unique way to solicit feedback from customers about Strata’s services and get a pulse on brand perception.
Solution
Strata created a two-prong approach, leading with a dimensional mailer followed by an email to increase response rates. We created a package consisting of a Yeti coffee mug. Underneath the mug was the link to a survey and an incentive – a Starbucks gift card – to fill the mug if they completed the brief survey. We followed up via email to those that hadn’t responded to the initial request to boost response rates.
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