Central System for Brand Assets Enables Marketing Support and Brand Control for Over 100 Stakeholders
Client
A 500-bed, 3500-employee hospital, with a marketing team that supports over 100 stakeholders, varying from administrators to physician assistants.
Challenge
Marketing collateral, digital assets, and marketing resource documents such as Brand Guidelines were housed in disparate systems throughout the hospital, and needed organization, consistent structure and standards enforced for proper management and use.
Solution
Strata implemented MarCom On Demand, its cloud-based Marketing Resource Management (MRM) solution, to centrally manage all of the hospital’s brand assets.
Results
MarCom On Demand was quickly and easily implemented, delivering immediate benefits in improved brand consistency and streamlined, faster delivery of marketing assets to stakeholders. The ease of use and direct impact on optimizing marketing efforts are paving the way for implementation across multiple organizations within the larger healthcare system.