Centralized Management of Brand Assets

Centralized Management of Brand Assets

Client

A 500-bed, 3500-employee hospital, with a marketing team that supports over 100 stakeholders, varying from administrators to physician assistants.

Challenge

Marketing collateral, digital assets, and marketing resource documents such as Brand Guidelines were housed in disparate systems throughout the hospital, and needed organization, consistent structure and standards enforced for proper management and use.

Solution

Strata implemented MarCom On Demand, their cloud-based Marketing Resource Management (MRM) solution, to centrally manage all of the hospital’s brand assets. Stakeholders have immediate access to branded letterhead, dozens of logos, PowerPoint templates and related resources. Marketing collateral can be ordered from within the tool and sent directly to their internal print facility for fulfillment.

Results

MarCom On Demand was quickly and easily implemented, delivering immediate benefits in improved brand consistency and streamlined, faster delivery of marketing assets to stakeholders. The ease of use and direct impact on optimizing marketing efforts are paving the way for implementation across multiple organizations within the larger healthcare system.

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