Centralized Management of Brand Assets

Centralized Management of Brand Assets


A 500-bed, 3500-employee hospital, with a marketing team that supports over 100 stakeholders, varying from administrators to physician assistants.


Marketing collateral, digital assets, and marketing resource documents such as Brand Guidelines were housed in disparate systems throughout the hospital, and needed organization, consistent structure and standards enforced for proper management and use.


Strata implemented MarCom On Demand, their cloud-based Marketing Resource Management (MRM) solution, to centrally manage all of the hospital’s brand assets. Stakeholders have immediate access to branded letterhead, dozens of logos, PowerPoint templates and related resources. Marketing collateral can be ordered from within the tool and sent directly to their internal print facility for fulfillment.


MarCom On Demand was quickly and easily implemented, delivering immediate benefits in improved brand consistency and streamlined, faster delivery of marketing assets to stakeholders. The ease of use and direct impact on optimizing marketing efforts are paving the way for implementation across multiple organizations within the larger healthcare system.

Looking For A Similar Solution

Contact Us

Let’s Make Smart Happen Together

Now that you’ve perused our marketing case studies, are you ready to put our people, processes, and technology to work for you to create smart and effective marketing? Click below to get in touch and improve your marketing campaigns and communications

Get In Touch