Personalized, Localized Direct Marketing

Personalized Localized Direct Marketing

Client

One of the country’s largest wholesale grocers with stores in over 30 states, many of which operate under different names and brands.

Challenge

Economic factors were resulting in more and more shoppers cooking at home. Recognizing this as a golden opportunity, the chain needed a fast-moving and highly-effective marketing program to ensure they, not their competition, benefited from this surge in traffic and purchases.

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