Hyper-Personalized Creative Increases Responses by 4X


A major northeast healthcare system, with three hospitals, numerous satellite locations, more than 1,200 beds, and a variety of services.

Background & Objective

This dynamic healthcare provider had been using Strata’s services since 2019, consistently entrusting our experienced professionals to execute and launch new-mover-focused campaigns. In 2023, the healthcare system communicated interest in increasing their commitment to this ongoing campaign and further personalizing the patient journey, expressing confidence in Strata to utilize our advanced technology and highest ROI-producing campaign capabilities.

Leveraging Strata’s recommendations and personalization tactics, the healthcare system hoped to further customize and streamline their new mover marketing campaign, and more specifically, optimize the campaign towards primary care physician interest and referrals.

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