How Project HOME Achieved a 10x Increase in Donations with A/B Testing and Segmentation

The Challenge

Fundraising isn’t just about asking for donations—it’s about creating meaningful connections. Project HOME had a powerful mission, but reaching the right people with the right message was a challenge.

Outreach efforts weren’t converting new supporters effectively, and the team was interested in new approaches to drive response. With limited experience into how different audiences responded, it was difficult to build a strategy that would attract and acquire new donors at scale.

Project HOME needed a smarter, results-driven approach—one that would allow them to test, refine, and scale their outreach with confidence.

That’s where Strata stepped in.