How Hannaford Acquired 26,000+ New Customers with a Targeted New Mover Strategy

The Challenge

In a competitive grocery market, Hannaford sought to reach new movers early—before they formed loyalty with other stores. Understanding that the first few weeks after a move are crucial for establishing shopping habits, Hannaford needed an effective way to capture the attention of this niche audience and encourage them to choose Hannaford as their go-to grocery store.

However, existing outreach efforts lacked precision and scalability. Without a targeted strategy, it was challenging to stand out in the mailbox, track redemptions, or measure the effectiveness of various tactics. Hannaford needed a more efficient, data-driven approach that could not only reach the right audience but also drive measurable results.

That’s where Strata stepped in.